1.1B Disposable income
Basically, advertise with us and reach millions of Canadians who have 1.1b in disposable income. "That's right, 1.1 Billion.
So, what I did was what any 2nd grader would do. Divided that sum with 36 million people that live in Canada and came up with a sum of just 30 bucks per person.
It's a really dumb advertisement.
Are Canadians really that broke? I understand most of the money is tied to the mortgage and some other debt, but I would be interested to know what other countries "disposable" income is and where did they come up with these numbers.