2012

[beerbaron105]

Not sure if there's been a topic about this before. I just saw a commercial on the space channel and it linked to this website:

http://www.instituteforhumancontinuity.org/

I was like WTF!

Here's the commercial:

http://www.youtube.com/watch?v=Eh7yK8Hjglo

That's a very very creepy way to promote the upcoming movie!

you are proof that marketing works

[Orracle]

So your saying I'll never get a chance to finish university?

[gordholio]

Just go on living your life. This 2012 thing is being publicized so much that some people are getting worried for no reason.

[gordholio]

The "Institute for Human Continuity"? I wonder what elite group is behind that.

[jl319]

you are proof that marketing works

you are proof that goofs exist in this world

[Majinvegeta]

you are proof that goofs exist in this world

He is right though...that is Viral Marketing.

What is marketing? its about advertising the product. A great man once said, bad publicity is better than no publicity (or something like that). The more people that talk about the product, the more chances of it selling.

The Viral part is what makes it special compared to ordinary TV Ad's. Viral = weird or messed up advertisments. If you look at some of the PS3 ad's that were put up before the launch or early in its launch, they were all messed up and hardly made sense. But the reason they did this it to get people to talk about it.

It's like going to your friends and telling them hey did you see that mcdonald's ad for the big mac! it was crazy!! - and then they all start thinking about big mac's and then people around them think about big mac's and at that point there is a chance that XXX% of the people decide to buy the big mac or at least go to Mcdonald's.

That is the purpose of marketing. It doesn't matter if the ad is cool or has your favorite character in it etc. - all that matters is that you share or spread the word.

the OP did just that, he posted a thread about it. And now there are more people who know about this ad and will think about watching the movie.

[vilator]

just saw this commercial, and i called it as viral marketing instantly. so obvious.

Damn, I actually thought the world was going to end in 2012.

[xpoint9]

really looking forward to 2012