What makes you say that?
Subaru has a niche following and undisputed best AWD system in the business. I know Mazda equipped the mazda6 with AWD and by all accounts it is a robust system so I hope they can come out with another iteration of the mazdaspeed with AWD. But it all comes down to how they price it.
How much is a base Impreza? $22-23k. That's a pretty compelling proposition.