Amazon increases prices before deals?
I bought the following item in July 2017:
AmazonBasics 8-Sheet Cross-Cut Paper and Credit Card Shredder
At the time, the original price was $47.99 and it was 35% off.
Now I see that its 40% off and I check and the original price was increased to $78.34...
Does Amazon do this sort of things often?
I feel a bit cheated..
I know Sears did this before but I didn't think Amazon would too.