dezili
May 9th, 2012, 07:02 PM
"Tigerbin" and "Goodbuyfirst" fairly frequently offer various jewelery pieces with "Swarovski" name in the title.
However, they both engage in what could arguably be called misleading advertizing, especially if one only looks at the email that RFD sends to "Deal of the Day" subscribers.
Take for example a recent DOFTD:
"Only $18 for Swarovski Crystal Sterling Silver Earrings....". This is misleading. The earrings are not of "Swarovski" brand, even though the crystals themselves may be. Further down in DOFTF text, one sees the following statement:
"Get a pair of unisex Swarovski Elements crystal stud earrings..." Again, misleading, because of capitalization. This would imply a product made by "Swarovski", from their "Elements" line or series.
Correct description of the item would be: Crystal stud earrings, made with Swarovski elements No caps on "elements".
In this second example, it's a case of failure to disclose pertinent information. Email title says:
"Only $24 for Swarovski Teardrop Earrings ($65 Value)...."
But only if you open the deal page from RFD website you see that the image contains the wording "Made with Swarovski elements".
As many people know "Swarovski" is a very strong brand in its field, and for sellers to arbitrarily decide to "brand" their products this way is far from a fair practice.
Emailed alert
However, they both engage in what could arguably be called misleading advertizing, especially if one only looks at the email that RFD sends to "Deal of the Day" subscribers.
Take for example a recent DOFTD:
"Only $18 for Swarovski Crystal Sterling Silver Earrings....". This is misleading. The earrings are not of "Swarovski" brand, even though the crystals themselves may be. Further down in DOFTF text, one sees the following statement:
"Get a pair of unisex Swarovski Elements crystal stud earrings..." Again, misleading, because of capitalization. This would imply a product made by "Swarovski", from their "Elements" line or series.
Correct description of the item would be: Crystal stud earrings, made with Swarovski elements No caps on "elements".
In this second example, it's a case of failure to disclose pertinent information. Email title says:
"Only $24 for Swarovski Teardrop Earrings ($65 Value)...."
But only if you open the deal page from RFD website you see that the image contains the wording "Made with Swarovski elements".
As many people know "Swarovski" is a very strong brand in its field, and for sellers to arbitrarily decide to "brand" their products this way is far from a fair practice.
Emailed alert