A Return To Humour In New Apple Commercials!

[time space]

It's nice to see a return to humour in "Mayday", the first in a new series of Apple commercials which premiered during the Olympics Opening Ceremonies yesterday...


http://www.youtube.com/watch?v=0LyIwJgQlsc

(The other two new commercials are titled "Labor Day (http://www.youtube.com/watch?v=2qd-Oc6FFDA)" and "Basically (http://www.youtube.com/watch?v=oRveuk_4Or0)".)



Also, here is the latest Siri celebrity commercial, this time featuring Martin Scorcese...


http://www.youtube.com/watch?v=Z714Fnylf5s

(Third in a series after Zooey Deschanel (http://www.youtube.com/watch?v=EP1YAatv1Mcl) and Samuel L. Jackson (http://www.youtube.com/watch?v=azBzUEFZIss)).

[xalex0]

They just can't do it without defaming the competitors these days, can they?

[ichpen]

Yeah that was.... Ermm, ya. Just too funny for words.

[time space]

Yeah that was.... Ermm, ya. Just too funny for words.

I don't care what anyone says - Martin Scorcese is more of a natural comedian than anyone gives him credit for - every time I see him interviewed he's got something funny to say.


http://www.youtube.com/watch?v=-WjaaNwUsTo

[Ojam]

They just can't do it without defaming the competitors these days, can they?

So one out of four commercials may have slightly nudged shady computer stores and now they *can't* do it without defaming competitors. I guess every Apple thread needs a troll.

[xalex0]

So one out of four commercials may have slightly nudged shady computer stores and now they *can't* do it without defaming competitors. I guess every Apple thread needs a troll.Slightly? It looked like the core message. And it's not just about shady stores, but every manufacturer that does not have mac-specific apps.

[Ojam]

Slightly? It looked like the core message. And it's not just about shady stores, but every manufacturer that does not have mac-specific apps.

I think you are reading WAY too much into it. Especially since no specific manufacture or OS was mentioned, there is no way it can be defamation.

[wilsonlam97]

I'd like to see the Apple UK ads in October. They're supposed to advertise about how Samsung didn't copy their products under a court order :D

[xalex0]

Especially since no specific manufacture or OS was mentionedDo you seriously have to guess?

[djemzine]

I'd like to see the Apple UK ads in October. They're supposed to advertise about how Samsung didn't copy their products under a court order :D

Ya I read about that.

[Agafaba]

It was a very mild attack, and to be honest it wouldnt surprise me if other companies did it too, Samsung did it with their galaxy vs iphone ads.

[djemzine]

It was a very mild attack, and to be honest it wouldnt surprise me if other companies did it too, Samsung did it with their galaxy vs iphone ads.

+1

[Ojam]

Do you seriously have to guess?

:rolleyes:

[TheRed]

Slightly? It looked like the core message. And it's not just about shady stores, but every manufacturer that does not have mac-specific apps.

Perhaps every manufacturers that have laptops designed after the MacBook Air/Pros?

There's a lot of Air copycats out there.

[xalex0]

It was a very mild attack, and to be honest it wouldnt surprise me if other companies did it too, Samsung did it with their galaxy vs iphone ads.I never said that others don't do it. In fact, I was referring to it as a trend. It's just that whenever I see an ad where a company does not say that it's product is good, but instead says that others are bad, that's where I consider I've had enough.


There's a lot of Air copycats out there.
We should let the courts decide on that.

Perhaps every manufacturers that have laptops designed after the MacBook Air/Pros?
Does it mean that they all can be equated to shady computer shops or that their products are utterly inferior to Apple's offerings?

[TheRed]

I never said that others don't do it. In fact, I was referring to it as a trend. It's just that whenever I see an ad where a company does not say that it's product is good, but instead says that others are bad, that's where I consider I've had enough.

We should let the courts decide on that.
Does it mean that they all can be equated to shady computer shops or that their products are utterly inferior to Apple's offerings?

http://www.techradar.com/news/mobile-computing/laptops/macbook-air-design-patent-could-spell-trouble-for-ultrabooks-1084261
If you're a manufacturer planning to ape Apple's popular MacBook Air design, you might want to reconsider copying the notebook's unique wedge shape.
Apple MacBook Pro with Retina display review
That's because a new U.S. patent, D661,296, was issued this week, which allows Apple to stake claim to the swanky design, and they've got detailed drawings to prove it.
Manufacturers making Intel-powered Ultrabooks have routinely "borrowed" from the playbook of Apple's MacBook Air, and with good reason - since being overhauled in late 2010 and dropping in price, the teardrop-shaped computers have been flying off the shelves.
A wedge between competitors

Judging from Apple drawings revealed this week, competitors will have to stay on their toes to avoid raising the ire of the company's patent lawyers.
Copycat Ultrabooks don't only have the unique wedge shape to fear: Certain types of hinges, feet or even the shape of the back could still fall victim to the wide-ranging patent.
The real question is, will Apple use its newfound design patent as a club in the same way they've done with rival smartphone makers? Time will tell.

[Agafaba]

I never said that others don't do it. In fact, I was referring to it as a trend. It's just that whenever I see an ad where a company does not say that it's product is good, but instead says that others are bad, that's where I consider I've had enough.

Fair enough, all the attack ads do get old quickly.

[xalex0]

If you're a manufacturer planning to ape Apple's popular MacBook Air design, you might want to reconsider copying the notebook's unique wedge shape.Especially Sony.

[TheRed]

Especially Sony.

http://images.dailytech.com/nimage/Sony_Vaio_Wedge_505.png

Apple gets a lot of design inspirations from Sony...from iPhone to Air...maybe its time for Sony to sue Apple haha

But seriously, I began to love Sony's new phones... especially how the 4" Xperia P looks and the aluminium body...Something like what Apple would do with their 4" iPhone 5...

http://www.youtube.com/watch?v=T6BNiUP0fa0

http://api.sonymobile.com/files/xperia-p-silver-486x489.png

[bembol]

It's funny but it's not haha funny.




I'd like to see the Apple UK ads in October. They're supposed to advertise about how Samsung didn't copy their products under a court order :D

It's really happening? LOL I can't wait to see it.

[Jimboski]

I don't get the videos at all..

[time space]

Here is a review (http://verynicewebsite.net/2012/07/genius-ads/) of the new commercials.


These new ads seemed to have provoked a response not seen since Apple made the menu bar in OS X translucent and initiated Ragnarok.

Personally, I think these ads are problematic but can only be considered “embarrassing” when judged by a higher, Apple-only standard. Which, OK, yeah, that’s what we do.

Some people seem to think the ads send a message that Macs are hard to use or require the input of an expert. I don’t think that’s true. The point of these ads is to say “If you’re concerned about switching, don’t be. We have these geniuses who make it easier.” That’s not a bad message, even if it’s not as good as the Switcher ads which said “Macs are so easy, you can just do it yourself.”

Craig Hockenberry notes:


The people who are complaining the loudest about the new Genius ads already own Apple products.

It’s not about you. At all.

That’s exactly right. John Gruber retweeted someone who said:


I work for Geek Squad and the people I help every day will eat these ads up.

I’d imagine this is probably true. I know Windows users who frequently pay someone to clean their computer up for them. Has anyone ever had to do that with a Mac? Ever?

It’s still a switcher-based game for Apple. In order to increase Mac sales, they have to get people to switch from Windows. Ads like these (if not necessarily these exact ads) are integral to the game plan.

Still, I can’t say the ads are great. I think the “Mayday” ad does a good job because by the end the guy who needed help is ready to help the next person. It’s also the funniest but, more importantly, it’s the most on-message. The other two ads go off the rails into “you people are just stupid” territory, trying too hard to be funny and not succeeding.

From an image standpoint, I wonder if the Genius is really the iconic face you want for your company. I don’t have anything against Geniuses, I’ve always had a good experience with them. But the “I’m a Mac” ads used the Mac itself as a face. The Switcher ads before that used “people like you”. Now Apple’s going with a generic Apple employee. The actor does a good job with the material, it’s just I’m not sure the part should have been written.

At the same time, I’m hard pressed to think of ads from a competitor that are as good. The Samsung ads featuring Apple fans standing in line are the closest I can think of. They were amusing and insulting, just like these. So, like I said, I only think these are terrible when judged by the Apple-only yardstick.

But I’m sure we’ll be treated to a host of opinions this week about how this is another sign of Apple’s impending doom. Just like whatever happened last week was.

[Blackmajik]

So one out of four commercials may have slightly nudged shady computer stores and now they *can't* do it without defaming competitors. I guess every Apple thread needs a troll.

Not as bad as the trolls in the Android threads.

[SkimGuy]

Maybe I'm missing something but where in the ads does it attack the competitor?