Ask me anything SEO/Marketing/E-Commerce
This forum is pretty slow nowdays and Google is always changing so I'd figure I'd start a thread and share some advice.
I dont' know everything, I'm always learning, everyday. So my opinion might be different than another guy with SEO experience. But at the same time I'm confident enough to call out stupid ideas when I see them.
I used to do more greyhat and blackhat techniquest, but over the past five years Google has been getting so smart it's only a matter of time before you get caught... though guys seem to get away with it over and over again. Today I mostly do everything by the book with a bit of greyhat techniquest mixed in. Greyhat more so means you're not totally going against the rules but it's not exactly perfect either. The problem with doing everything the right way is it is very tedious and time consuming. It takes a lot of work.
Right now I run my own business, and I currently have a small number of SEO clients (from word of mouth I don't go around looking) and two guys working for me. I've been in the New York Times, Wall Street Journal, Inc.com, Huffington Post, plus others and most local media outlets. For clients I typically charge $1000-$2500/month. I'm trying to add packages around $500-$600/month but their competition is spending 2-3x that per month, it's hard to try and compete at that price range. There are probably tasks I can outsource but I have a hard time putting trust in someone to save money and take a hit in quality. I have a fear of missing that one link, or one connection because I had someone else do the work rather than myself.
One of the biggest things right now is content and incoming links. People say Google is getting away from incoming links, but imo it will always be a huge factor. Both of these are directly related to being an authority and trust, which is what Google wants at the top... which is why you see all the big names up to.
Feel free to ask away. Hopefully I can help out a couple people atleast!