Bell Launches Lucky Mobile
Article on The StarThe new prepaid-only brand offers plans starting at $20 for talk and text and begins operation December 4th in Ontario, Alberta and British Columbia.
Parent company BCE currently owns mobile brands Bell Mobility and Virgin Mobile, and once operated Solo Mobile. Lucky will be competing within the same market niche as Telus-owned Public Mobile and Rogers-owned Chatr.
Anyone think this is gonna be any good?The company says Lucky Mobile will also introduce an app that enables talk and text over Wi-Fi next year.
My guess is Bell's trying to mitigate losing customers to Public and Chatr now that they have no choice but to unlock their phones at no charge. Based on Mobile Syrup's article, there will be zoned rate plans, and it looks like the service will be throttled at 3G speeds.