exactly. it's not a big deal unless you had to stand in line to get this. chances are ppl chose to 'go for' this deal and wait in line to get it instead of going to some other retailer and stand in line to TRY and get that deal. if the flyer made any mention of 'plus set up fees' then at least they were up front about it. without any mention of that, especially if they advertised any kind of minimum numbers available, they are lieing.
it would really suck if another competitor had a similar deal and you missed out on it because you lined up at bestbuy because they had 'more' available and you figured your chances were better.
the retailer doesn't have to sell you anything at any price, but they do have to honour what they put in print. if they advertise 10 laptops at 300bux, then they NEED to have 10 laptops available to sell at 300 bux. not 2 and 8 others that have an extra fee of 150bux of 'pre-installed' software that nobody authorized.
personally, i'd want to pay LESS for a laptop that wasn't factory fresh. what's next, selling floor models of plasma TV's for 200bux over sticker because they've been 'professionally broken-in' and are ready for immediate use...
and yes i'm exaggerating(a lot). but unless it's a different item, they should not be able to force you to buy a service(unless advertised) in order to buy a product at the advertised price. if they were, don't you think every cell phone company in the world would be 'selling' their phones for $0 without having to put the * and state 'on a 3yr contract' in fine print beside it? there's no difference here. they are advertising a product, as is, and when you get there it's bundled with a service that was never mentioned before.
they may have their heart in the right spot(trying to alleviate the 'rush' of setting up multiple computers right after boxing day) but they are clearly using it as an excuse to squeeze more profit. they GREATLY over-estimate how many ppl want that service, and use it as a way of denying customers. they know they can sell 10 computers with the extra fee. it just probably won't be the first 10 ppl that ask for them.
as consumers there's two things we can do. ***** and whine online(check) and not shop there.