IPS tv's will always have poor HDR, so it really doesn't mean much that it doesn't include it. Bad HDR is always better just turned off.
My reasoning for buying it would be because unless I am going to go OLED, I am sacrificing picture quality in one way or another no matter what LED or QLED I would buy.
A 98 inch mainstream tv won't be available for 10k or less for a long time, given how much they are trying to scam people with the samsung Q900 98 inch for 100k.... I wish there were reviews on the tv, or any commercial tv's for that matter.
if this tv can somehow creep down to $7500, it will be a must buy for me even without a real review... if it was a VA panel, I would probably buy it for the current price and just say eff it.... This is my tv goal for now.... I already bought the Samsung QN82Q6FN for $2500..
let's make my tv spending an even 10k baby! plus effing provincial taxes of course....