Canadian Tire false advertising lol "spend CT money get 50x back"
how is Canadian tire still in business?
either its black and white or it isn't? why wouldn't Canadian tire offer an explanation on the offer that it sent to thousands of customers?
http://globalnews.ca/news/2364817/canad ... paign=2015Last month, Siebner and other customers received the offer that read:
“On October 3rd, redeem e-CT ‘Money’ right at checkout and collect 50X on the amount you redeem.”
Siebner says she interpreted the offer to mean she’d receive a big payout. So she went shopping and bought two items totalling $34.20, and spent $25 from her Canadian Tire CT-Money account.
“I redeemed $25 — I was supposed to get 50 times that amount. To me, that was $1,250,” Siebner said.
One of Canada’s most prominent marketing experts looked at the advertisement and agreed.
“It doesn’t make sense, it’s not reasonable to assume you’d get $1250, but that’s what it seemed she’d be getting,” said June Cotte, associate professor at the Richard Ivey School of Business at Western University in London, Ontario.
Canadian Tire did not explain the meaning of the offer to Global News when asked. But in a statement, a spokesperson said: “We regret the confusion this caused and we will reach out to the customer to make sure she remains a customer for life.” Siebner says from her perspective there was no confusion.
either its black and white or it isn't? why wouldn't Canadian tire offer an explanation on the offer that it sent to thousands of customers?