4-7% of the fees are paid into advertising.HP_John wrote: ↑Mar 12th, 2016 11:47 pmIts not a accident 6 points is trying to get out of their deal, clearly they must've been losing $ at a unsustainable rate to try to close & pull out so soon after investing so heavily. I think within 12 months there won't be any Carls Jr left in Canada. I've been to both Toronto locations multiple times & both were never at full capacity or even close to it, except possibly on opening day (when I wasn't at either place)
What was that fee for anyway? None of the TV ads aired on Canadian television...at least not in Toronto!
St. Clair Subway station is the only place I recall seeing any billboard ads...helps one location, but I do not recall seeing a single ad for the Queen street location.
I still have faith in a Carl's Jr. franchise for Toronto, but they really have to better explain what the ad fees are for.
Even so, a budget for separate billboard ads may be required to draw maximum attention to the place.
The biggest headache is not getting the proper backing for TV ads the same way other franchises (ie McDonald's) do.