Chinese variety retailer MINISO, which positions itself as a ‘Japanese lifestyle brand’, aggressive Canadian expansion
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Japanese Dollarama competitor MINISO is opening Toronto storeChinese variety retailer MINISO, which positions itself as a ‘Japanese lifestyle brand’, has big plans for Canada. The company opened its first Canadian store in Vancouver last month, and it could eventually operate as many as 500 stores in Canada, according to a representative.
MINISO is a value-priced retailer that might be classified as a variety store, specializing in household and consumer goods that include cosmetics, stationery, toys and kitchenware. It was co-founded in 2013 by Japanese designer Junya Miyake and Chinese entrepreneur Ye Guo Fu, and is headquartered in Guangzhou, China. MINISO's signage and branding appears similar to that of fast-fashion Japanese chain UNIQLO, which opened its first Canadian store last fall.
In fact, MINISO says on its own website that it considers itself to be a competitor to UNIQLO, as well as Japanese retailer MUJI, which is also expanding into Canada with multiple store locations. Competition could become fierce — MINISO launches new products every seven days.
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