Entrepreneurship & Small Business

Field Marketing Agency

  • Last Updated:
  • Jan 4th, 2010 6:14 pm
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Jul 8, 2004
1703 posts
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Field Marketing Agency

Hi everyone!

Does anyone here have any knowledge about field marketing? I worked at CIM briefly and I'm interested in getting into field marketing.

How do these agencies get clients? Do they make pre-sales call to their clients and wait for RFPs when clients need some promotional works? Or is it pure networking (i.e. knows the marketing manager at P&G etc)?

How can small/start-up agencies land clients when larger firms like Mosaic or CIM have more experiences and resources?

Could someone please shred some lights in this industry?

Thanks!
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