Automotive

Ford Phasing Out All Small Cars & Sedans in North America

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  • May 1st, 2018 11:29 pm
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Ford Phasing Out All Small Cars & Sedans in North America

No more Fusion, Focus, C-Max, Taurus, and Fiesta.
https://jalopnik.com/ford-will-phase-ou ... 1825544784
In the coming years, only the Mustang and new Focus Active mini-crossover will be in Ford’s North America lineup, Ford said today in a Q1 financial report.
A little more detail on why Ford is killing nearly all their cars.
https://jalopnik.com/why-ford-killed-it ... 1825546289
I’ll give you some hard numbers on the Ford side. Take the Fusion: at its arguable peak in 2014, Ford was moving as many as 30,000 or more of these a month in the U.S., according to GoodCarBadCar. Last month it sold about half that—16,103. The numbers are about the same for the Focus, which in 2017 could barely crack 15,000 sales a month most of the time. Ford hasn’t sold more than 5,000 Fiestas a month since March of last year. The Taurus, a once-great American nameplate, hasn’t even crossed the 4,000 mark in over a year. SUV and crossover sales aren’t just better, they’re more profitable.
North Americans are conditioned to get a Toyota or Honda if they want a small car. Chevrolet and Ford simply can't compete in a shrinking market and I can understand the decision. No one wants a sedan these days; even Honda is having trouble moving the Accord.

It's too bad that the mainstream buyers are all clamouring for crossovers.

EDIT: Here are the phase out dates confirmed by Ford.

Last edited by Haz on Apr 26th, 2018 2:41 am, edited 2 times in total.
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Haz wrote:
Apr 26th, 2018 2:41 am
It's too bad that the mainstream buyers are all clamouring for crossovers.
Makes sense, those that are car enthusiasts tend to go with a premium brand. Everyone else is being a little more utilitarian and willing to sacrifice minor driving characteristics for additional cargo capacity. Given the fuel economy on the smaller SUV's have been getting closer, I see why the push has gone to CUV/SUV's.
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It's unfortunate that the regular brands don't offer as many sports cars as they once did, I would rather purchase one of those rather than moving up to a premium brand as I do not care much about interiors, but moreso how the car drives. However, given how the market is this is the smart choice as many are gravitating towards crossovers and SUVs
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martyre wrote:
Apr 26th, 2018 7:08 am
It's unfortunate that the regular brands don't offer as many sports cars as they once did, I would rather purchase one of those rather than moving up to a premium brand as I do not care much about interiors, but moreso how the car drives. However, given how the market is this is the smart choice as many are gravitating towards crossovers and SUVs
Some of the current best (sports) cars are American.
Mustang 5.0 with Brembo+recaro,GT350,GT500,Focus RS,GT,Camaro SS,SS 1LE,Zl1,Zl1 1LE,vette GS,Z06,Zr1,Hellcat,trackhawk,392 SRT so many other great products
Problem with their sedans is that they forgot to do what they used to do. Focus are way too expensive nowadays..back then they were pumping a lot of Escort. It started when they axed the Tempo and starting selling expensive Contour/Mystique then the redesigned Taurus with the pizza radio/hvac. 1st gen Focus was ok then the 500 came out,Taurus/X/Freestyle....
Last edited by estevens on Apr 26th, 2018 7:44 am, edited 1 time in total.
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estevens wrote: Some of the current best (sports) cars are American.
Mustang 5.0 with Brembo+recaro,GT350,GT500,Focus RS,GT,Camaro SS,SS 1LE,Zl1,Zl1 1LE,vette GS,Z06,Zr1,Hellcat,trackhawk,392 SRT so many other great products
Oh for sure, I was more speaking about the variety. The days where Honda, Nissan, and Toyota would have options as well were nice. Toyota is coming out with a new Supra soon so I'm looking forward to see how that turns out!
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Wait, Focus too?! I thought the new one they just unveiled was coming here!
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Time to get back to fundamental btw sedan vs cuv.

small Sedan need to be really fast or really high mileage. either way ford and chevy are behind.
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Trying to follow the Chrysler train eh?
Wonder how chevy feels about this...
Good luck!
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Juyen21 wrote:
Apr 26th, 2018 9:35 am
Trying to follow the Chrysler train eh?
Wonder how chevy feels about this...
Ford and GM dropped minivans and now FCA minivans are selling well to fill the void especially at the budget level. Same thing will happen with smaller vehicles - too many players in a shrinking market. If gas prices take a big hike then the market may change again. New market for smaller vehicles will be BEVs.
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I understand the decision. The economy sedans are lower margin, plus demand for that segment wasn't what it once was. By scrubbing all these relatively fuel efficient cars, I wonder how Ford will meet its CAFE targets.

I recently bought a compact car, but even I - as a single person - strongly considered a CUV for its utility. At the end of the day I couldn't justify the extra up front expense and ~20-25% worse fuel economy, but it was a fairly close decision. If I had a family the CUV probably would have won out.

BTW, you could argue the reason the Accord isn't selling well is because the new 10th gen Civic is so much bigger, and so good. Why fork out the extra money for the Accord? If you're going to fork out more, may as well go for the CR-V (as the article mentions).
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Good move by Ford. The traditional sedan is getting hit hard by the cuv and in a few years years, by electric cars. Better to invest where the money will bring you the best returns.
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As long as the Japanese brands keep their cars!
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sandikosh wrote:
Apr 26th, 2018 10:17 am
Good move by Ford. The traditional sedan is getting hit hard by the cuv and in a few years years, by electric cars. Better to invest where the money will bring you the best returns.
The Fusion is a better proposition in Europe where it is a big hatchback and also available as a wagon. It is underrated here as it follows on from a lack-lustre North America only model and is in fact the latest evolution of a much respected car in Europe - the Mondeo. Might be tempted if there are good deals at the end. Will probably be a good buy during employee pricing in a few months especially the Energi if the rebates are still in place.
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I don't know, I'd rather have a Ford Focus or even Fiesta as opposed to the subcompact crossovers like the EcoSport, Toyota CHR, Mazda CX-3, or Chevy Trax.
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martyre wrote:
Apr 26th, 2018 7:08 am
It's unfortunate that the regular brands don't offer as many sports cars as they once did, I would rather purchase one of those rather than moving up to a premium brand as I do not care much about interiors, but moreso how the car drives. However, given how the market is this is the smart choice as many are gravitating towards crossovers and SUVs
I guess having too many sports car options didn't make sense as many people opted for the utility of SUVs/CUVs as their main people hauler and if they want a sports car, they'd wait to buy a used weekender. I know I would.
BluePhirePB wrote:
Apr 26th, 2018 8:32 am
Wait, Focus too?! I thought the new one they just unveiled was coming here!
The Focus Active (SUV inspired whatever that means) is still coming here while Europe will still get the full lineup.
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