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Mar 30th, 2007 09:48 AM #1
HD DVD getting marketed finally ?
On may way to work this morning I heard 3 Circuit City commercials hyping HDDVD and the Toshiba players. Never heard this before.
I think CC and BB are starting to realize how much cash theyre leaving on the table by treating HDDVD like a bastard sone. I can see the BD only studios following suit. Why leave all that HDDVD money on the table ? maybe this is part of the $150 million in marketing that was talked about? I doubt it's the stores wanting to promote a product for free. I'm not surprised to see them waiting until now to start marketing.
BR spent a lot of money on brand recognition but let's face it, unless you're in the market for a PS3 the BR players currently available are out of the price range of most people, especially the prices at their local retail stores.
What HDDVD really needs now is content. The lack of new, first tier titles, is going to seriously hurt HD-DVD if they don't get some announcements out soon.
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Mar 30th, 2007 10:55 AM #2Permanently Banned




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Mar 30th, 2007 11:58 AM #3
CircuitCity made a huge deal with Toshiba for HD DVD promotion. Toshiba also made a smaller deal with London Drugs for in-store displays. HD DVD *IS* promoting, just not as effectively or as much as Blu-Ray generally. In the U.S. there was a place offering an additional 4 free HD DVD movies on top of the regular Toshiba offer of 5 free HD DVD movies, when you purchase an HD DVD player. Pretty insane to get 9 free movies with a player!!
But with Blu-Ray already enjoying a 4:1 lead on weekly sales since early March, a 2:1 lead on year to date sales (since Jan 1 2007), and a 100:84.07 lead on 'Since Inception' sales (since the first HD DVD titles/drives hit the market last year), I just don't see HD DVD coming back to being in lead any time soon. Especially with Pirates of the Caribbean coming out on Blu-Ray so soon, and several other huge names in the works (like Spiderman, Cars, Ghostrider...ect)._______________
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Mar 30th, 2007 12:33 PM #4
They'll be lining up for that Ghostrider disc lol.
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Mar 30th, 2007 03:31 PM #5Deal Guru




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Mar 30th, 2007 06:13 PM #6
As an 360 add-on owner, I really hope HD wins!
In any case, just checked out today's FS and BB flyers, and FS mentions nothing about either, while BB has a small section on one page for Blu-Ray.

I hope it gets better!
Check out the support HD DVD thread at AVS
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Mar 30th, 2007 07:35 PM #7Deal Guru




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I hate to break it to you, but HDDVD is sliding, while BluRay is climbing. Just March, the Bluray sales to HDDVD sales are 4:1, and in February, 2.5:1. I dont' see how HDDVD is going to win anymore unless the Bluray consortium makes a big mistake, or at least two of the film developers move over, which, I don't see happening either.
Just because you have a XBOX360 doesn't mean you shoudl support an inferior format
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Mar 30th, 2007 07:47 PM #8
http://www.theinquirer.net/default.aspx?article=38506
Big enough mistake for BluRay?
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Mar 30th, 2007 07:57 PM #9
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Mar 30th, 2007 10:25 PM #10Deal Guru




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The only thing mentioned in that thread is that BluRay players don't have picture-in-picture... this is a known issue already, but guess what, movies and players are still selling like hotcakes in relation to HDDVD players and movies. Is PIP really such a big issue? I think not - I rarely use it anyways.
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Mar 30th, 2007 11:34 PM #11Deal Addict




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Mar 30th, 2007 11:37 PM #12Deal Addict




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Now, aside from the already-released 'Eragon' and the upcoming April 24 debut of 'Night at the Museum,' Fox's entire winter Blu-ray line-up has been wiped clean.
http://www.highdefdigest.com/news/sh...-ray_Slate/545
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Mar 31st, 2007 09:16 AM #13
Way to go to recognize your marketing sucks.
Why it took so long for these sales folks (i.e. complete tools) to get going is asinine. This is no longer a marathon but more like a middle distance race, give up some slack and you're gonna pay and may never catch up.
Ah well, I'm pretty safe anyways regardless of which format wins but I'm partial to HD-DVD since the PIP stuff and general pic quality from the movies I've viewed exceeds that of blu-ray's lazy and phoned in efforts (the quality SHOULD be at least equal but it seems quality is not on the priority for quite a bit of these blu-ray offerings)._______________
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Mar 31st, 2007 02:28 PM #14
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Mar 31st, 2007 02:34 PM #15
I just dont know man, Im thinking about selling off my 360 add on. Not too many of those titles interest me (at least enough to buy) and I was looking forward to Children of Men, but not at a $55 price tag! You know Im really getting sick of these combo packages! I just dont get it, why force the customer to have to buy the combo? I mean really, how many people really care for the SD-DVD if they have a HD drive? Uhh hello thats why we bought the HD drive to begin with! Waste of money. And I have a feeling this combo crap wont stop, if anything get worse. If thats the case, the HDDVD is gone for me.
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