Honda dealers - profit margin vs. fair offer. Are dealers being greedy???
I have the car cost canada invoice price.
My final offer has been 3% on top of invoice, this represents about $1000 in profit for the dealer. I've always stuck to this 3% rule in the past (with other brands) and it has worked well. I think it's more than fair. In fact, it's what Car Cost Canada recommends - http://carcostcanada.com/1/en/blog/inde ... ps-advice/
The dealers I spoke to want to take 6-7% or approx $2k+ on the car. I find that to be unreasonable and I walked away both times.
This is my first Honda purchase - am I being unreasonable or are the dealers just being greedy? Or perhaps it's a supply and demand issue as there aren't too many 2011 Odysseys left in stock.
Thanks for your input.