How do reviews like Yelp, UrbanSpoon, etc influence you?
I've been reading Yelp reviews and found that at least in my little locale they bear no relationship whatsoever to reality. They all use the same language, they all sound like they're written by marketers, and there's hardly ever a negative one unless there's a sudden pile-on.
But the stats say these sites are very popular. Do they influence you at all? Do you see a difference between them (My friends swear UrbanSpoon is unbiased and Yelp is biased).