How susceptible to "brands" are you?
Like on a scale of 1 to 10 (where 1 is "brands don't matter" and 10 is "brand X is life") where would you rate your faith in brands?
I ask because I notice that many people around me are very much influenced by brands even though there's many documented instances of brands doing good or bad in their given industry.
There's many examples but here's a few random ones off the top of my head:
- They're Sennheiser headphones, they must be good.
- It's a Honda car, it must be reliable.
- It's IKEA, it must be crap furniture.
I'm not saying there's no truth to these statements, but for products/offerings from a company, it's a case by case scenario even more so than generalizations. Sennheiser has put out crappy headphones before (especially their lower end stuff), Honda has made unreliable vehicles (early 2000s), IKEA furniture while not the best quality can be perfectly fine (we have some LACK tables that lasted easily 10 years) and so on and so forth.
Anyways point being, how confident are you in a "brand" aka how susceptible are you to purchase (or not purchase) a product purely based on its brand?
And perhaps a more interesting question...how easily (or not easily) would it be to have your opinion on a brand changed (either good or bad)?
I ask because I notice that many people around me are very much influenced by brands even though there's many documented instances of brands doing good or bad in their given industry.
There's many examples but here's a few random ones off the top of my head:
- They're Sennheiser headphones, they must be good.
- It's a Honda car, it must be reliable.
- It's IKEA, it must be crap furniture.
I'm not saying there's no truth to these statements, but for products/offerings from a company, it's a case by case scenario even more so than generalizations. Sennheiser has put out crappy headphones before (especially their lower end stuff), Honda has made unreliable vehicles (early 2000s), IKEA furniture while not the best quality can be perfectly fine (we have some LACK tables that lasted easily 10 years) and so on and so forth.
Anyways point being, how confident are you in a "brand" aka how susceptible are you to purchase (or not purchase) a product purely based on its brand?
And perhaps a more interesting question...how easily (or not easily) would it be to have your opinion on a brand changed (either good or bad)?