Food & Drink

I feel like McDonald's is getting too expensive.

  • Last Updated:
  • Nov 16th, 2017 5:40 pm
Deal Addict
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Dec 10, 2004
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Sanyo wrote:
Aug 16th, 2017 10:54 pm
With Ontario new minimum wage, no doubt food is going to be mighty expensive soon.... $10 big mac combos are on the way.
I thought they are already $10. They are in touristy areas and every time I buy a combo and upgrade the fries, I am at around that mark. They suffering though because of the prices people are not going as often. I used to go maybe 4 times a month,but now once every 5-6 weeks. It's just not worth $10. I just go to taco bell/kfc for their $5 boxes.
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Feb 9, 2009
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dazz wrote:
Sep 14th, 2017 1:50 pm
I thought they are already $10. They are in touristy areas and every time I buy a combo and upgrade the fries, I am at around that mark. They suffering though because of the prices people are not going as often. I used to go maybe 4 times a month,but now once every 5-6 weeks. It's just not worth $10. I just go to taco bell/kfc for their $5 boxes.
Will become $7 soon
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Aug 29, 2011
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So has anyone sat down and done the math for what percentage of the total cost of a Big Mac is actually labour?
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Apr 20, 2011
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ON
dazz wrote:
Sep 14th, 2017 1:50 pm
They suffering though because of the prices people are not going as often. I used to go maybe 4 times a month,but now once every 5-6 weeks. It's just not worth $10.
They need to sit down and do some more number crunching on their products if they want to be #1
There comes a point when it makes more sense to reduce your price and make less profit per product knowing that volume will make up for it and you'll net the same money.
In the process, your customers are happier, and there are a lot more of them to spread the word.
Be too expensive, and you turn everyone off. Fewer people come, you keep raising the rates to make money and fewer still. The cycle eventually ends you.

In some businesses, they probably do this because people will still pay it. It becomes a game of how high can you make it before they finally say no. But the small number still pay it so you still get your money. No need to make people happy. e.g. 407 tolls (lol)

But for a company like McD's - their reputation has been cheap food, fast. If they lose the cheap and only have the fast, do they have much of a competitive place in the market? Probably not.
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Feb 9, 2012
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Toronto
mrweather wrote:
Sep 14th, 2017 5:33 pm
So has anyone sat down and done the math for what percentage of the total cost of a Big Mac is actually labour?
That "Labour" is paid the same whether there are 2 customers or 20...it's a wage by the hour, not by the burger.
Sr. Member
Apr 22, 2014
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, ON
I only go for their breakfast menu and that is it. Not worth paying close to $10 for their burgers.
You can go to Harveys and get 100x better quality and taste for burgers.
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Nov 27, 2007
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I only eat their angus burger or seriously chicken, to me it is pretty good value. I use the coupons
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Jan 21, 2008
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Food anywhere & everywhere is getting more expensive than it used to be. Even mom & pop shops that I frequent have had price increases sometime in the last 18 months. Wages increase, lease rates increase, food costs increase, believe it or not, overwhelming majority of restaurants make very little profit. It has the highest failure/bankruptcy rate of any business
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Jul 30, 2007
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Just went to my local McDonald and med coffee price went up by $0.02 Grinning Face With Smiling Eyes Weird.
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Feb 9, 2012
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booblehead wrote:
Sep 16th, 2017 10:24 am
Just went to my local McDonald and med coffee price went up by $0.02 Grinning Face With Smiling Eyes Weird.
I'm guessing it's so they get the two pennies no matter what now whether you pay cash or with your bank card.
(the digital penny is forever, with no rounding)
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May 7, 2007
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What's the least expensive item on the menu at McDonald's nowadays ... (including drinks etc etc)
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Jul 26, 2015
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Darkman wrote:
Sep 17th, 2017 11:22 pm
What's the least expensive item on the menu at McDonald's nowadays ... (including drinks etc etc)
people said it's the special sauces or 50 cent cookies
Deal Guru
Jun 30, 2006
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Wait till the min wage increases to $15.
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Feb 9, 2012
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The Mcdonald's I went to raised their beverage prices and now it's ten cents more for ordering iced tea, which defeats the purpose of not having to pay 13% for the small pop.
(iced tea is only 5% taxable)
I did not clue into the price increase right away, but I still saved 5 cents, lol
For free cheeseburger day (Sept 18, 2017)
The free cheeseburger plus the small iced tea came to $1.75. ($1.69 plus 5% tax, vs a pop price of $1.59 plus 13% tax)
Thankfully, there's free refills and I was at a location with self serve pop.
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Some U.S. news...

McDonald's is finally planning to roll out a replacement for the Dollar Menu — and it could be the biggest fast-food news in years
http://www.businessinsider.com/mcdonald ... nt-2017-10
- McDonald's is rolling out a new value menu in 2018.
- The menu will offer items priced at $1, $2, and $3.
- McDonald's has struggled to attract budget-conscious customers since killing the Dollar Menu in 2014.

McDonald’s traffic grows again, solidifying CEO’s turnaround
https://www.therecord.com/news-story/76 ... urnaround/
McDonald's domestic same-store sales gained 4.1 per cent in the third-quarter, compared with an average estimate of 3.4 per cent. Globally, the measure gained six per cent, which also topped estimates.

Easterbrook, 50, has built his comeback on a revamped menu — including cheaper drinks, premium burgers and all-day breakfast in the U.S. — along with a push to franchise more of its restaurants globally.

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