Latest No Frills commercials, WTF?
The ironic thing to me is, the very things they are poking fun at, you see in action at LOBLAWS GREAT FOOD, LOBLAWS MARKETS, and ZEHR'S. Which are all owned by the same company as No Frills, namely Loblaws.
Maybe they're taking a pre-emptive strike against Whole Foods now that it's an Amazon property? Or trying to make fun of people who shop at places like Whole Foods, Farm Boy, and Longo's?
To me these ads make no sense. They're really just preaching to the choir...
If they truly wanted to go after their direct competition in the cheapskate market, they need to make fun of Asian supermarkets (the ones that aren't T&T). Highlight the lack of cleanliness, the smell of rotten seafood, the questionable quality of the meats, having to put in a loonie instead of a quarter to get a cart, the long checkout lines and surly service (unless you speak Cantonese), risking your life in the parking lots.... But you know how that goes.
Where I live there are 2 Asian supermarkets in close proximity that are having a vicious price war to the death; I truly believe the owners of each store want to put the other guy out of business (so he can jack up all his prices once he's successful)*. The nearest No Frills stores must be hurting.
* so what I do in the name of competition is, I shop both stores. I want the war to go on forever. Remember what I say about competition - you want to prevent monopoly/dominance of one player.