Food & Drink

McDonald's raises prices again

  • Last Updated:
  • Oct 20th, 2017 8:52 am
Deal Addict
User avatar
Feb 16, 2003
2257 posts
149 upvotes
booblehead wrote:
Oct 9th, 2017 10:36 am
Just had the sausage and egg McMuffin meal ... $5.99 + taxes. Did they recently raise the price on this ? I have not had this for awhile and the last time it was like $4.xx + taxes .. no ?
And the portions are alot smaller too arent they?
Deal Expert
User avatar
Jul 30, 2007
18638 posts
3970 upvotes
Toronto
Same portion for the mcmuffin selection. Their sandwiches are definitely smaller and shrunk by a fair margin over the yrs
Deal Guru
Feb 9, 2012
11061 posts
1500 upvotes
Toronto
witenite wrote:
Oct 9th, 2017 5:11 pm
Just noticed the increase on junior chicken ... when did this happen not impressed, probably rather get a junior whopper
Good idea. Too bad Burger Kings are so scarce compared to McDonald's locations in Toronto.
Deal Guru
Feb 9, 2012
11061 posts
1500 upvotes
Toronto
booblehead wrote:
Oct 9th, 2017 10:36 am
Just had the sausage and egg McMuffin meal ... $5.99 + taxes. Did they recently raise the price on this ? I have not had this for awhile and the last time it was like $4.xx + taxes .. no ?
HammerJoe wrote:
Oct 9th, 2017 5:14 pm
And the portions are alot smaller too arent they?
$2 for the English muffin egg, sausage and cheese sandwich at 7 11...too bad there's no hash brown to go with the self serve coffee to make that a comparable combo...also no place to sit at 99% of 7 11 locations.
(found a 7 11 with stools by the window @ Yonge & Sheppard but no others)

Size seems comparable to Mcmuffin, but price is better.

It may be that McDonald's has raised their breakfast prices to subsidize their app, which constantly offers a buy one get one free McMuffin purchase.
Deal Guru
Dec 4, 2010
14399 posts
1050 upvotes
Toronto
playnicee1 wrote:
Oct 10th, 2017 12:57 am
$2 for the English muffin egg, sausage and cheese sandwich at 7 11...too bad there's no hash brown to go with the self serve coffee to make that a comparable combo...also no place to sit at 99% of 7 11 locations.
(found a 7 11 with stools by the window @ Yonge & Sheppard but no others)

Size seems comparable to Mcmuffin, but price is better.

It may be that McDonald's has raised their breakfast prices to subsidize their app, which constantly offers a buy one get one free McMuffin purchase.
Or the annual free coffee? I"m sure their promos are thought out with provisions in place as to not affect their bottom line; in fact I wouldn't be surprised during these promos where it seems like they're taking a loss, sales are actually up.
Deal Fanatic
User avatar
Mar 31, 2008
9414 posts
1181 upvotes
Toronto
Coincides with the rise of minimum wage.
Sr. Member
User avatar
May 26, 2005
862 posts
270 upvotes
Winnipeg
Download the McDonalds app. There are always coupons on it.
Deal Fanatic
User avatar
Sep 13, 2003
8667 posts
565 upvotes
SSuperSSaver wrote:
Oct 8th, 2017 2:35 pm
Just had McDonalds for dinner last night, their Mcdoubles and Jr. Chickens have gone up to $1.99 each!
No surprise here. Everything goes up. Look at the price of gas. All fast food is up. Toonie Tuesday back 10 years ago, now it's Toonie Loonie + 50 cents now.

With min. wage going up, it's gonna get worse. Milk and eggs will soon go up again. Hydro going UP UP UP UP UP UP AND AWAYYYYYY.
One blind human - a tragedy
Ten blind humans - a disaster
One million blind humans - a statistic
Deal Addict
User avatar
Nov 13, 2010
4708 posts
387 upvotes
Scarborough
I wonder what is the tipping point after which people really stop purchasing from all fastfood restaurants ?
Are we going to actually notice and see that new trend soon?
Deal Guru
Dec 4, 2010
14399 posts
1050 upvotes
Toronto
apnayloags wrote:
Oct 10th, 2017 7:41 pm
I wonder what is the tipping point after which people really stop purchasing from all fastfood restaurants ?
Are we going to actually notice and see that new trend soon?
Sooner rather than later. People are already shopping at lower tier shops who once swore they would never et foot in such places.


Then again people are still buying $1000 phones.
Deal Guru
Feb 9, 2012
11061 posts
1500 upvotes
Toronto
apnayloags wrote:
Oct 10th, 2017 7:41 pm
I wonder what is the tipping point after which people really stop purchasing from all fastfood restaurants ?
Are we going to actually notice and see that new trend soon?
No.
Fast food places already know that there is a magic percentage that floats between 67 and 75% of an hourly minimum wage for spending on a combo dinner. (in Ontario)
Going over 75% is just asking for failure...that is why you never see a fast food combo priced at $11.60, but you'll often see an average price $7.99-$8.19.

In possible logic, when the minimum wage reaches $14/hr people will still spend 67-75% of that on a combo, but not the full $14.

I think the fast food industry had this figured out way back in the beginning of time.
Another example is when the Minimum wage was only $5.75/hr...a big mac fries and drink was only $3.99.
When the hourly wage in Ontario jumped to $6.85, McDonald's experimented with new (smaller) burgers for the same $3.99 combo price, but that's another story...

On another note, it just might be possible to go lower than 67% to get people in the door, but then to also upsell like crazy, encouraging desserts and other items available (no doubt tons of in store photo advertising will tease to boost the upsell...)
Member
Dec 28, 2015
379 posts
107 upvotes
Westmount, QC
at1212b wrote:
Oct 10th, 2017 9:40 am
Coincides with the rise of minimum wage.
It didn't go up yet

And when prices didn't go up in past decade when min wage didn't go up? What? It didn't happen? Still went up? Lol
Deal Fanatic
User avatar
Mar 31, 2008
9414 posts
1181 upvotes
Toronto
MrWhiteCoffee wrote:
Oct 11th, 2017 8:50 am
It didn't go up yet

And when prices didn't go up in past decade when min wage didn't go up? What? It didn't happen? Still went up? Lol
That was due to rising food costs. This is due to rising labour costs. See! That's how it works heheh.
Deal Expert
Aug 22, 2011
15174 posts
4246 upvotes
Ottawa
Couldn't wait it out until the next coupon days?
Member
Dec 28, 2015
379 posts
107 upvotes
Westmount, QC
at1212b wrote:
Oct 11th, 2017 9:05 am
That was due to rising food costs. This is due to rising labour costs. See! That's how it works heheh.
So due to rising food costs.. prices went up ..then workers need more money to buy food! I blame rising food costs on conservatives as they were in power and they allowed it to go up but not wages! /S lol

Haha

Top