[Merged] new "er" ads

[blahblohblah]

Read the comments at this Blog site - these are not industry insiders and they have a real hate-on for the new ad campaign

http://www.theglobeandmail.com/servl...wellsblog#post

This one is most interesting - but all are well worth reading

Anna di Giorgio from Canada writes: Are we suffering from corporate amnesia? This new campaign, either in English or French, is obscene. Obscene because it's timing coincides with the departure of executives whose bank accounts grew exponentially as they negotiated and finalized the company's demise while thousands of employees were let go; obscene because the last Bell identity revamp in 1994 has not been completed rolled out (signage on some buildings still displays the old-er Bell logo) and this new one will cost millions more at a time when the company can't afford it; and obscene because branding is not a game. A brand is supposed to reflect the reality of employees' lives, of customers' experiences, of products' value. The new Bell brand and campaign reflects none of this. Employees no longer provide customer service because they now receive nano seconds of training and have a sales quota; customers become interesting to them only once they're someone else's. The development and marketing of new products receives an equal amount of attention. Rather than throw money to ad agencies, perhaps the new executive team ought to have implemented a tightly managed change management program to reinstill the values Bell used to be known for: courteous customer service, world-class public relations and innovative products; values I would argue that would go a long way towards re-establishing a firm footing with Canadians. I am disappointed he chose the easy way out to make a point that will resonate with none other than those used to nodding in agreement. Oh, and one more thing: using a company name as a verb or noun or adjective (as in the French campaign) is not innovative or clever; it's simply wrong.

[AudiDude]

Define "working". Out of every 100 people who see the "er" ads on the TTC, how many of those could tell you what the ad was for. Out of those who could tell you what it was for, how many would purchase Bell internet or phone because of them. These ads are not pushing a promotion, just merely stating in a very ambiguous manner the fact that Bell is still around and competing in the communications market.

+1
When english is not your first language, would you even bother to read signs that don't have anything to do with your day? How many people were not born in this country buyt telecommunications services? Lots. What do they (happens to be the majority as well) want? Cheaper pricing with multicultural program access and communications that can be used if they go back home.

Bell says "Come back to Bell". For what? Where are the multicultural channels? Where is the global cellular platform that allows me to use any phone I want? Where is my free long distance to call my cousin in Halifax because we both have the same provider? Where is the high speed internet that at least gives 80% of what the maximum is? Where is the high speed internet in places like Unionville, which is not exactly in the middle of nowhere?

Where are some bundled deals? NOT deep discounts where I get an amazing deal for six months and then you raise the price while I am locked in. Percentage discounts work better because you only pay a percentage of the increase as well and you do better over the life of a contract. Where is the 125 years of knowledge when I call in? You brag about it, so bring it.
Lastly don't try to sell something to me with a couple of gay beavers like I am six years old. Just tell me what I get and what I save please.

The two letters "er" are going to have to work a lot harder to save Bells @ss..

[samir805]

It is bell mobility ad. The slogan is "MOBILE INTERNET JUST GOT BETTer"

I have to give props for the ad company...Initially, I was confused as well. Now that many ppl are confused and even took time to post here basically just suggest the marketing scheme behind it....

However, I must add that this doesn't make me buy their product...The best way to make consumer buy is to give better product for cheaper price with excellent customer service...

[fastlayne]

If, over the next year or two, the private equity owners of Bell fail to clean up the mess, maybe the remnants will be tossed to


Rogers