By the way, we're not talking about one item that's been misplaced. We're talking a whole fully packed shelf with a big bold sign.
People in those cases were buying tons of the item. Each time, when I got to the register, I said hey that's not the right price. They eventually gave me the price and left the sign for more buyers to keep buying tons if the product. Sometimes they'd even put 2 or 3 in their cart.
If it's the wrong description, at best they'll give you that price but never give you the item for free. I'm not sure if the stores did it on purpose, but they benefited massively from it with 20 times the normal sales.
Ikea was the only one that tore up the old sign immediately.
I'm not saying they should have given the item for free but to knowingly let the practice continue till the next printing time is really shady business.
Those people were duped into buying something that they wouldn't have normally done.