I wonder if it's an Eastern thing. I mean you guys like your Montreal smoked meat more than we do out West.
That's the problem with "cheap" cuts getting popular. It gets expensive.
Steak cuts are rarely the most expensive thing per pound in the case any more.
Short ribs, ox tails, flank (apparently), tongue, etc are all getting pretty damn expensive. Sometimes just as much or more than strip. Hell, I'm pretty damn sure that I can find some boneless short rib that's more than tenderloin.