And really, they want people to be going to the movies... but only if those people are spending at the movies. If Cineplex opts to do it, they need to better advertise and upsell the whole "moviegoing experience", with popcorn and candy and nachos and hot dogs and drinks and collectible mugs and collectible movie-themed 3d glasses and other crap that they can sell.Sanyo wrote: ↑Dec 5th, 2017 8:04 pmI think Cineplex with its scene membership would have a TON of data to try this.
Maybe a one month membership for $20 and see how it goes...I mean very few people are going to go to the movies everyday anyways... most wont even be going every week.
Just do it like a gym membership....10% will be using it alot, 90% barely to none...
If they can convince moviegoers that because they're saving on the price of the movie, they should then spend on complementary goods in the theatre, then that's where they'll make a profit. The ones they will lose out on are the people who will use the pass often and won't buy anything or will sneak in food of their own.