New 10 min hands on video with BB10 - Looking good

[O1IN85]

I met some people who recently switched to an iPhone or Android from BB and I swear it's like they just discovered electricity. They said they would never go back to a BB ever.

I want RIM to rise from the dead next year but it's going to be a toughie. With Nokia finally joining the mix I could only see them improving...and what I meant by "mix" is that I'm hearing people want a Nokia device AGAIN. It's been years since I heard people say "I want a Nokia handset". When I lived in Asia they had a strong market presence but they got left behind in the NA market by sticking with the OS.

LOL at "too late" comments, I won't even waste my time.

Please, we want to hear your comments your majesty.

[Lovable]

Nice video, glad to see they are taking a lot of amazing things from the big players out there and incorporated with their strengths (unity in messaging, usability, etc.). Hope their devices aren't that clunky looking though.

[ad19]

Please, we want to hear your comments your majesty.

The 'too late' comments are mute and do not reflect a critical appraisal of the BB10. The date of release does, in no way, affect how the user experience will be.

[mc_molineux]

The 'too late' comments are mute and do not reflect a critical appraisal of the BB10. The date of release does, in no way, affect how the user experience will be.

+1. In the US, which is one of BB's weakest markets, cell phone contracts are 2 years. So roughly half of cell phone users will be upgrading in 2013? How is that too late? This isn't video game consoles, where the average house picks one and sticks with it for 5+ years. If BB10 is a good product, both in software and hardware, they certainly have a shot.

People said that moving from just before Christmas to just after would kill them. WP8 launched before Christmas and hasn't exactly set the world alight. If that extra 3 months gives RIM the opportunity to improve the product and come up with a compelling launch, then it will have been time well spent.

[Musiq Soulchild]

reminds me of meego

[mlerner]

The 'too late' comments are mute and do not reflect a critical appraisal of the BB10. The date of release does, in no way, affect how the user experience will be.

Just remember what happened to Palm. Very few companies can make a comeback in a market like this. If you sit idle, your share drops and you become irrelevant.

[mc_molineux]

Just remember what happened to Palm. Very few companies can make a comeback in a market like this. If you sit idle, your share drops and you become irrelevant.

Palm ran out of money before they had a product to launch. When they finally had a product, they had no money to put behind it. That doesn't look like it will be the case for RIM.

[Mayoo]

lol @ too late ... ppl wont even know the work / personal balance in smartphones back then .. below is how the ground breaking tech works on BB10 ..

Enter BlackBerry Balance

The BlackBerry Balance (see video in link) feature on the new BB10 has been reported on by several analysts and tech sites as a godsend from an IT security perspective as a solution to the BYOD trend.

I would agree that any vorporate IT security would love these features on a phone:

The ability to have (2) two separate profiles on a phone. One for work and one for personal.
A separate app world for the work profile for IT managers to force down apps or have "pre-approved" apps available for down load.
The ability for both profiles to be fully secured and encrypted.
The ability to remotely wipe the Work profile without touching the personal side when an employee leaves the company.
The built in security features which prevent an employee from copying work data into a personal file/email.
The built in security features that prevent 3rd party apps downloaded on the personal profile from integrating with the work profile
So,all fine and dandy if you are an IT/corporate manager looking for security in the BYOD rush -- but those aren't the only ones with a say in which phones get purchased. Some companies have a list of "approved" devices for BYOD to at least minimize the management headaches associated with multiple platforms. At the end of the day, it's the individual consumer who makes the BYOD purchase decision.

What does BB10 and Balance offer the "joe average" consumer?

If an employee chooses a phone with BB10 OS they have a phone that has the same (if not better) "bells and whistles" that Google's (GOOG) and Apple's (AAPL) iOS currently offer.
With BB10 they have a phone that can be used as a Work Tool but at the same time has all of the functionality of a "Play or Personal phone".
With BB10 an employee has the built in functionality that allows them to "shut off" the work profile after hours or on weekends when they don't want to be bothered by the emails and texts associated with a "Work Phone" or they can choose to have the "Unified" inbox to keep abreast of both personal and work communications --the flexibility is unlimited.
Most importantly, by choosing a BB10 phone with the Blackberry Balance feature an employee can be secure in the knowledge that their personal profile is free from the prying eyes of their employer. They do not have to be concerned with what apps they have downloaded, what web sites they visit or what they say when sending an email or a text.
It's a win / win and a very "balanced" approach to the BYOD trend. Companies get the security they so covet and employees get the same security and "personal space" that is currently lacking in the BYOD trend.

The analysts and bloggers have always tended to look at the Balance feature from just the corporate view, however, I think we are missing the point if we don't look at it from the consumer/employee side.

Personal privacy can and will play a big role in consumer decisions for which smartphone to chose in the context of a BYOD purchase.

That option was never part of the decision making process in the past because that feature did not exist in a competitive smartphone.

With BB10 that option is now available and no other OS (Android/Windows or iOS) has that ability -- it simply cannot be done with their current architecture/OS.

http://seekingalpha.com/article/1043...d?source=yahoo

[squadz]

Very excited for the new BB's. Been a Blackberry user for years up until recently, as I'm waiting for the new phones.

Simply put, everyone is discounting RIMs chances because they aren't informed about what the company does, and is doing. Headlines for the past year have been all about RIMs demise, and how bad it will be, etc.

Research the company, research the product, and then make your informed decision. Guarantee your thought changes.

Or, maybe I'm just biased because I bought into RIM at it's lowest and now I'm up 60%. Either way, this is a company that people should be rooting for, not putting down.

[desidealer49]

ya.....5 years too late

Options are bad.

[desidealer49]

WP8 launched before Christmas and hasn't exactly set the world alight. If that extra 3 months gives RIM the opportunity to improve the product and come up with a compelling launch, then it will have been time well spent.

Yeah. If they can get all features done solid, late launch is alright.

MSFT itself acknowledged they ran out of time on some features for WP8 (one being a notification center). So if RIM doesn't have to do the same, even better.

[mrperfect]

My thoughts are simple on this..

They could add all the bells and whistles in that phone that humanity has ever seen but the only thing that could ever work is the final cost of phone.

Price it cheaper than Nexus 4; even if you take a hit on the final cost and grow user-base because in the long run this is the only thing that will save this company.

[mc_molineux]

My thoughts are simple on this..

They could add all the bells and whistles in that phone that humanity has ever seen but the only thing that could ever work is the final cost of phone.

Price it cheaper than Nexus 4; even if you take a hit on the final cost and grow user-base because in the long run this is the only thing that will save this company.

Totally different markets. Nexus 4s are more meant for tech-lovers who buy their phones outright who want the pure Android OS.

A lot of BBs are still bought by companies as business expenses. If they sold for $350, RIM would be leaving money on the table.

[decker_cky]

I met some people who recently switched to an iPhone or Android from BB and I swear it's like they just discovered electricity. They said they would never go back to a BB ever.

Really? I've met a number of people (myself included) who switched from Blackberry to Android or iPhone, and while they love their toy, they miss their phone. Plus, with tablets being so cheap, you can have an even better toy while still keeping a better phone.

[Agafaba]

They took too long to release this but it looks pretty good so hopefully they can get back on their feet.