New 10 min hands on video with BB10 - Looking good

[sandikosh]

What is the point in having a phone with two separate profiles?

[Lovable]

Totally different markets. Nexus 4s are more meant for tech-lovers who buy their phones outright who want the pure Android OS.

A lot of BBs are still bought by companies as business expenses. If they sold for $350, RIM would be leaving money on the table.

That kind of thinking is the reason there was a non-existent consumer market for the BlackBerry.

What is the point in having a phone with two separate profiles?

Really? Have you ever used corporate email on a personal phone? Being able to easily swap between receiving work related items during work hours and leaving work and my phone at work would be great, I don't want to see an email from India every time I reply to my friend's text or call. I would not mind such a feature.

[retrothing]

Apple was late to the phone market, too. Nokia and Motorola had dominated for a decade. Yet they managed to redefine the market with a disruptive change, just as RIM had done with their keyboard-equipped handsets a few years before.

Perhaps BB10 will carve out a market niche. That said, the odds are stacked against them because the new products are evolutionary, not revolutionary.

[zetx]

Am I the only one who doesn't want a lot of people to use Blackberry? Nowadays everyone uses an iphone or an android device. Some people like myself still love the features BB provide and the phones definitely stand out in a crowd. It's very simple to make a call/msg and e-mail management on bb is still very appealing.

I've tried both iphone/GS3 before but I just can't ditch my blackberry. I think having an ipad with blackberry is a great combination. You get all the benefits you can get from both worlds.

[mc_molineux]

That kind of thinking is the reason there was a non-existent consumer market for the BlackBerry.

I'm sure that there will be more consumer-oriented phones coming after launch that are priced at or below the Nexus 4.

Cheap pricing on the flagship doesn't seem to have helped the Lumia 920 ($450 in the US). It's sad, but most consumers are slaves to the contract and only care about the subsidized carrier price.

[Mayoo]

What is the point in having a phone with two separate profiles?

- take some time to read about BYOD...
- Two profiles are easy for the admin to manage the phone
- control work partitions. push and block and apply polices, apps ..
- when they fire you, with one click, that work partition is gone ...

[ad19]

Another quick video of BB10

[Double_J]

I've been looking forward to blackberry 10 for a long time. I can't wait till I get one!
Thanks for sharing.

[LanEvoVII]

So we still need to use blackberry specific data to use blackberry rim specific apps right? Is there any point getting a BB10 and only be able to use third party apps with a generic data plan? No BBM, email syncing or any apps that go through RIM's servers

[decker_cky]

I've tried both iphone/GS3 before but I just can't ditch my blackberry. I think having an ipad with blackberry is a great combination. You get all the benefits you can get from both worlds.

This is something I've started to see people want. The iPad does all the fun stuff an iPhone does, only better, meaning people with iPads use iPhones more as a phone, and less as a toy. Without that draw, there's no reason to have an iPhone over another phone, whereas something like a blackberry with a keyboard is superior for phone, email and texting. Blackberry won't necessarily be a success and take over the niche, but there's definitely a niche in the market for a phone that just focuses on being great at phoning, texting and email. Part of the issue is that this niche needs to be communicated to people, so they evaluate whether they really do need a 'toy' phone over a practical phone.