PEOPLExpress will be the name of a Virginia-based start-up carrier that
hopes to begin flying passengers as early as this summer.
If successful, that would resurrect the brand of one of the first U.S. low-cost carriers to emerge following deregulation. The original PEOPLExpress flew from 1981 through 1987, when it was acquired by Continental Airlines.
"Our goal is to make flying fun again," PEOPLExpress COO Mike Morisi says in a release announcing the new airline. "We will eliminate most fees for items such as checked bags and seat assignments … ."
In its release, PEOPLExpress says its "mission" will be to fly to "markets currently underserved by major carriers, (offering) deeply discounted fares to select cities in the eastern U.S."
And in a press kit distributed prior to its start-up announcement, PEOPLExpress says it "plans to initially serve destinations in Florida, New England, the Great Lakes, and Mid-Atlantic regions."
In the release, PEOPLExpress adds:
This same low-cost service will be offered to other cities, such as Pittsburgh, Providence, West Palm Beach and Newark, where airline consolidation over the past few years has led to a reduction of non-stop air service.
PEOPLExpress says that, after its launch, it hopes to add service to Boston, Orlando "and many cities abandoned by other carriers. Specific route structures will be shared at a later date."
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