These headphones are a bit hyped up. Great value headphones - but I think people like to overestimate them because (a) they are very comfortable and (b) it's nice to think they are getting an awesome deal. However, in the audio world, I think a lot of perceived differences are psychological. On the other side of the coin, some people will tell you some $200 - $300 headphones will destroy these while ignoring the law of diminishing returns.
Anyways - the wife was getting annoyed I was 'stealing' her headphones - so I'm buying a pair for myself. I prefer these over my Grado SR80e for long sessions while working - they 'disappear' on my head.