Yup a lot of studies go into shelf stocking in order to optimize profits.Shaner wrote: ↑Unless things have changed in the last 10 years (which is definitely possible) they have virtually no discretion in how to run the store. Everything is decided from above. Even small things such as what is located in bins at the end of the aisles and even how those bins are filled. The bins are not to be stacked neatly with the product, the product is to be thrown into the bin to make it appear messy. Apparently studies have been done that show this results in customers buying more of the item in question. It was very restrictive. I'm surprised head office didn't tell the owner what colour boxers to wear.
http://phys.org/news/2014-03-science-su ... d.html#jCpProduct placement
There are marketing strategies which you may not be aware of that also have an effect on our buying habits. Have you ever considered how supermarkets decide where to place items on the shelves and, more importantly, why they place them where they do?
When you see items on a supermarket shelf, you are actually looking at a planogram. A planogram is defined as a "diagram or model that indicates the placement of retail products on shelves in order to maximise sales".
Within these planograms, one phrase commonly used is "eye level is buy level", indicating that products positioned at eye level are likely to sell better. You may find that the more expensive options are at eye level or just below, while the store's own brands are placed higher or lower on the shelves. Next time you are in a supermarket, just keep note of how many times you need to bend down, or stretch, to reach something you need. You might be surprised.
The "number of facings", that is how many items of a product you can see, also has an effect on sales. The more visible a product, the higher the sales are likely to be. The location of goods in an aisle is also important. There is a school of thought that goods placed at the start of an aisle do not sell as well. A customer needs time to adjust to being in the aisle, so it takes a little time before they can decide what to buy.
You might think that designing a good planogram is about putting similar goods together; cereals, toiletries, baking goods and so on. However, supermarkets have found it makes sense to place some goods together even though they are not in the same category. Beer and crisps is an obvious example. If you are buying beer, crisps seem like a good idea, and convenience makes a purchase more likely. You may also find that they are the high quality brands, but "that's okay, why not treat ourselves?"