I wish I was joking!
PUBG’s hotpants are selling like hot cakes on Steam
PUBG players are paying insane prices for rare costumes
But yeah, it's all cosmetic, although I guess wearing camo items would also have a bit of a benefit in-game. At least ghillie suits are in-game drops, I think...
Gear: Fujifilm X-Pro2 | Canon A-1