Plextor goes low(er) end with PX-740A

[willy]

Plextor® Corp., a leading developer and manufacturer of high-performance digital media equipment, today announced the immediate availability of the PX-740A Series DVD+/-R/RW drive. Priced at $109 (MSRP), the internal PX-740A DVD+/-R/RW drive is aimed at mainstream PC users who want reliable, lightning fast performance but don't require the professional recording features found in Plextor's PX-716 Series DVD burners.

Source : http://biz.yahoo.com/bw/050516/165414.html?.v=1

More info : http://www.plextor.com/english/products/740a.htm

I don't know about you. I personally think US$109 (MSRP) doesn't look low enough to compete in the mainstream market.

[Madcatmk2]

Plextor® Corp., a leading developer and manufacturer of high-performance digital media equipment, today announced the immediate availability of the PX-740A Series DVD+/-R/RW drive. Priced at $109 (MSRP), the internal PX-740A DVD+/-R/RW drive is aimed at mainstream PC users who want reliable, lightning fast performance but don't require the professional recording features found in Plextor's PX-716 Series DVD burners.

Source : http://biz.yahoo.com/bw/050516/165414.html?.v=1

I don't know about you. I personally think US$109 (MSRP) doesn't look low enough to compete in the mainstream market.

Yeah, im confused on why people would pay more for it than the PX-716.

[JAC]

^The PX-716A is selling for $166 at NCIX. I imagine the actual CDN retail price will be about $109.

[The Digital Dolphin]

I think it's an OEM BenQ DW1640

[duckdown]

die benq, die!

[Madcatmk2]

I think it's an OEM BenQ DW1640

A rebranded Benq hmmm.
Will it hit the shelves here before the Benq branded ones?