No fee for the tasting party. There was an in store flyer advertising it at the store's exit.
At the tasting party, they advertised the cooking school.
There is a cooking school deal in some areas:
Wednesdays 1-2 PM cooking school demo $10 cost. But you get a $10 PC gift card at the end of the session. You sample everything chef makes.
One Thursday per month, evening, cooking school demo $10 cost. Again $10 PC gift card at the end of the session.
http://www.pccookingschool.ca/LCLOnline ... =Pickering
Anyone working for Loblaws company of stores, you get one or two cooking school classes FREE each year.