Automotive

Prices released for new 2019 Ford Ranger

  • Last Updated:
  • Feb 22nd, 2019 2:24 pm
Deal Expert
Mar 23, 2004
24746 posts
5025 upvotes
cn_habs wrote:
Jan 5th, 2019 3:25 pm
Any Ford is 10 X more likely to be recalled more than once than a Toyota sooner or later.
DId something change in the last 4-5 years or so? Toyota is usually "King of Recall Tournament" every year.

I used to actually make the joke, Tekken style--"King of Recall Tournament--ENTER TOYOTAAAA!!!" :lol:
Deal Addict
Jan 8, 2007
2327 posts
815 upvotes
Calgary
ES_Revenge wrote:
Jan 5th, 2019 7:10 pm
Too close? It overlaps it entirely and actually starts higher than the cheapest F-150. Of course with trucks there's so many cabs/configurations/etc. out there that I guess it's overlapping for good reason.

But yeah the employee discounts (whenever they come up again) won't exclude the Ranger so it'll be discounted too.
Employee pricing is July - Oct every year.

There is no overlap right now between 2019s. 2019 F-150 is more expensive by several thousand $ (same trims, 4x4 trucks as there are no 4x2 Rangers but there are 4x2 F-150s). 2018 F-150s have huge incentives on them though, but that's because they need to clear them out as 2019s are also on the lots.
Deal Expert
Mar 23, 2004
24746 posts
5025 upvotes
aleks wrote:
Jan 5th, 2019 11:00 pm
There is no overlap right now between 2019s. 2019 F-150 is more expensive by several thousand $ (same trims, 4x4 trucks as there are no 4x2 Rangers but there are 4x2 F-150s). 2018 F-150s have huge incentives on them though, but that's because they need to clear them out as 2019s are also on the lots.
LOL what?

On Ford.ca I see the F-150 starting at $30,099 and the Ranger starting at $30,969. Ranger's Lariat trim starts at $42,289; F-150 goes all the way up past $80k. But if F-150 starts at $30k and ends north of $80k and Ranger goes from $31k to $42k+...in what dimension is that not overlapping prices? Bizzaroland? The Twilight Zone?
Deal Fanatic
Jun 24, 2006
7026 posts
1735 upvotes
ES_Revenge wrote:
Jan 6th, 2019 12:17 am
LOL what?

On Ford.ca I see the F-150 starting at $30,099 and the Ranger starting at $30,969. Ranger's Lariat trim starts at $42,289; F-150 goes all the way up past $80k. But if F-150 starts at $30k and ends north of $80k and Ranger goes from $31k to $42k+...in what dimension is that not overlapping prices? Bizzaroland? The Twilight Zone?
Yes the prices certainly do overlap, but you need to consider what people will actually buy when truck shopping.


I think they are implying when comparing similar trims and drive trans. The cheapest F150 would be a regular cab, short box, 4x2. This is not an available configuration in the Ranger and is not something anyone would buy just because they can "get the F150 for less" when looking for a crew cab 4x4 Ranger.
Deal Expert
Mar 23, 2004
24746 posts
5025 upvotes
Gutty96 wrote:
Jan 6th, 2019 8:00 am
I think they are implying when comparing similar trims and drive trans. The cheapest F150 would be a regular cab, short box, 4x2. This is not an available configuration in the Ranger and is not something anyone would buy just because they can "get the F150 for less" when looking for a crew cab 4x4 Ranger.
I originally mentioned this when I had the bit about the configurations so I'm not sure what the confusion was. Still, I'd imagine somewhere in that ~$15k or so range of overlap there's gotta be somewhere a buyer might think, "hmm this Ranger looks good but I can get an F-150 for only this much more"--that type of thing.
Deal Fanatic
Jun 24, 2006
7026 posts
1735 upvotes
ES_Revenge wrote:
Jan 6th, 2019 1:22 pm
I originally mentioned this when I had the bit about the configurations so I'm not sure what the confusion was. Still, I'd imagine somewhere in that ~$15k or so range of overlap there's gotta be somewhere a buyer might think, "hmm this Ranger looks good but I can get an F-150 for only this much more"--that type of thing.
Agreed, the Ranger is not marketed to take sales from the F150 anyway. The full size trucks sell like hot cakes anyway so there is little worry about moving them.

The ranger is only back to compete with the some what resurrection on the mid size market and get a few sales from Toyota and the GM twins.

Anyone who buys a F150 isn't really looking for a ranger anyway, even if they thought they were. Adversely, those who buy mid size are actually looking for a small truck and accept the price.
Deal Fanatic
Nov 24, 2013
5641 posts
2244 upvotes
Kingston, ON
ES_Revenge wrote:
Jan 6th, 2019 12:17 am
LOL what?

On Ford.ca I see the F-150 starting at $30,099 and the Ranger starting at $30,969. Ranger's Lariat trim starts at $42,289; F-150 goes all the way up past $80k. But if F-150 starts at $30k and ends north of $80k and Ranger goes from $31k to $42k+...in what dimension is that not overlapping prices? Bizzaroland? The Twilight Zone?
Nobody’s cross-shopping a 4X4 crew Ranger with a regular cab F-150. No one’s cross-shopping a loaded leather Ranger with a cloth F-150. It’s a bit of a stretch to insist there’s “overlap” when there isn’t when you’re looking at like-for-like models.

The only potential market overlap is for someone looking for “cheapest truck” and doesn’t care that the cheapest Ranger has rear seats and 4X4 over a like-priced regular cab 4x2 F-150. We know from Taco, Colorado, Canyon, and the fullsizers, however, that the volume of sales isn’t in low-end work-truck trims, and it certainly isn’t in regular cabs either.

It’s picking nits to insist this pricing is too close to F-150. It isn’t. Sticker on a loaded Lariat crew Ranger is less than the employee pricing quotes I got on leftover ‘18 F-150 Lariat crews. When both are leftover and both on employee pricing, there’ll be even more price separation.
Deal Addict
Jan 8, 2007
2327 posts
815 upvotes
Calgary
ES_Revenge wrote:
Jan 6th, 2019 12:17 am
LOL what?

On Ford.ca I see the F-150 starting at $30,099 and the Ranger starting at $30,969. Ranger's Lariat trim starts at $42,289; F-150 goes all the way up past $80k. But if F-150 starts at $30k and ends north of $80k and Ranger goes from $31k to $42k+...in what dimension is that not overlapping prices? Bizzaroland? The Twilight Zone?

There is no confusion. I also posted prices earlier in the thread clearly showing XLT and Lariat prices for both trucks and they do not overlap.

Comparing a Regular Cab XL 4x2 F-150 to super cab XLT Ranger 4x4 is the Twilight type of comparison, makes 0 sense. Comparing like to like Lariats for example is a $15,000 difference in MSRPs.
Newbie
Feb 7, 2017
68 posts
64 upvotes
As someone who has been driving around in 2003 ford ranger I really like the truck itself. But I can't disagree that buying a tacoma is just smarter if you want an already provably reliable midsized pickup. Also, why is there no raptor version of this truck!?!!?
Deal Addict
Jan 8, 2007
2327 posts
815 upvotes
Calgary
MoxGoat wrote:
Jan 7th, 2019 1:04 pm
As someone who has been driving around in 2003 ford ranger I really like the truck itself. But I can't disagree that buying a tacoma is just smarter if you want an already provably reliable midsized pickup. Also, why is there no raptor version of this truck!?!!?
I have read that it is because this truck has been out for a number of years in other markets and apparently isn't designed to take a V6 engine, which is what the Raptor would need. (2.7 V6 TT). Next gen likely.
Deal Addict
Mar 11, 2016
1658 posts
526 upvotes
Awesome! Buy a 42k, 4 yr old design(Europe) Ranger today and watch it drop to 25k in 24 mths AND a redesign at the same time!!!
Newbie
Oct 13, 2013
44 posts
38 upvotes
Vancouver
Fjr2005 wrote:
Jan 7th, 2019 9:35 pm
Awesome! Buy a 42k, 4 yr old design(Europe) Ranger today and watch it drop to 25k in 24 mths AND a redesign at the same time!!!
Doesn’t the F-150 hold its value fairly well? If so, wouldn’t you expect the same for a Ranger?
Deal Addict
Mar 11, 2016
1658 posts
526 upvotes
vandave wrote:
Jan 12th, 2019 11:54 am
Doesn’t the F-150 hold its value fairly well? If so, wouldn’t you expect the same for a Ranger?
Never has and likely never will. Full size trucks resale is in a league of its own...only the Tacoma can compare in this regard...
Member
Apr 5, 2017
298 posts
230 upvotes
Edmonton, AB
A new Frontier is on the horizon now, according to Nissan. Pun intended.

I tried this new Ranger truck in Lariat trim. Decent interior and almost as big as Colorado/Canyon. What many don't realize is these trucks are the size and power (plus more) of early 2000's half tons, it's not comparable to previous mid size trucks, and the current market trend is every household seems to require a pick up/SUV, I can see these appealing to that homeowner crowd especially with how good it is on fuel for a truck. The inside of it was similar interior size as a Ford Edge or Explorer, and the handling was a bit underwhelming considering how decent handling the half tons are nowadays, and I noticed more body roll than the Ford/GM/Ram half tons. Great power delivery and torque from the 2.3T ecoboost paired with a 10spd auto, and 10.8L/100km is pretty good, that's the same as what my 2003 Honda CR-V averages right now. The older Rangers got 13L/100km, SportTrac's got 14-15L/100km.

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