I'm not saying this game is going to be amazing but the supposed length of the game doesn't deter me one bit. In fact because I don't have a ton of time and so many games to get through so a shorter well-crafted game like this could be, sounds incredibly appealing regardless of price.
It's a new IP, with a new state of the art engine on a single console... If they sold this for 20$ like some people are expecting then they probably wouldn't make there money back and since I want more games like this with large production values and nice graphics so hopefully a lot of people pick this up at full price. Or maybe people would rather if they littered it with pointless DLC like Evolve.