Automotive

PSA: The dealer email bomb negotiation tactic works -amazing-

  • Last Updated:
  • Sep 12th, 2018 10:33 pm
Newbie
Jun 13, 2017
21 posts
32 upvotes
swuonnngy wrote:
Nov 19th, 2017 8:29 pm
I literally emailed all of Mazda dealers in all of the lower mainland and every single one of them said that they are no longer able to confirm prices with clients over email anymore.
I did this a couple of months back when I was buying my CX-5 GT, I sent emails to 5 dealers, and got replies from (4) of them. The most forthright and active one in wanting my business was actually Murray Mazda out in Chilliwack. They agreed to the pricing I proposed using the info I had from Unhaggle and even gave me $1000 more on my trade in for going out there to do the deal ( I am in Langley ) so maybe because they are out further, they are willing to play ball in order to sell more vehicles. Anyway, negotiated everything over email, they checked out my trade when I got there, increased my trade value by $1000 over what they thought they could do, and was in + out in just over an hour.
Deal Guru
Mar 22, 2004
10998 posts
1500 upvotes
RFD
Headhoncho wrote:
Aug 10th, 2013 7:07 pm
Always address your emails to the Sales Manager. Never go through regular salesmen. Some dealer websites have the Sales Manager's personal email address, some do not.
I found in my case this wasn't always the case.

The Sales Manager didn't want to entertain deals, didn't budge on price, but it depends on the luck of the draw who you ask, I found the Salesmen/Saleswoman were willing to negotiate. So YMMW
Deal Addict
Feb 4, 2015
3376 posts
720 upvotes
Canada, Eh!!
radeonboy wrote:
Nov 21st, 2017 11:20 pm
I found in my case this wasn't always the case.

The Sales Manager didn't want to entertain deals, didn't budge on price, but it depends on the luck of the draw who you ask, I found the Salesmen/Saleswoman were willing to negotiate. So YMMW
Yeah, similar experience... bit out of town dealerships: salesmen were willing to negotiate but manager at another dealership... "...can't do deal at that price as only have quantity to sell in local area..."
Member
May 17, 2017
263 posts
168 upvotes
Waterloo
Got a question about Open Road Fleet so I thought I'd just post my response here:
- For buyers like us, it's like going through a professional and no BS salesperson.
- It's best to go in knowing what car you want, since he seems to be rather busy with other sales
- All brands can be purchased through OR fleet, with better discounts than retail (got ~800 without asking on Rav4, 2500 on Camry)
- They do cash, finance, lease, and trade ins.
- It was maximum 60 minutes in and out of Open Road Toyota Richmond for both purchases, which is where Open Road Fleet is run from
Sr. Member
May 18, 2006
923 posts
1 upvote
Has anyone tried this with Mazda dealers in the GTA recently? I have emailed 12 dealers within an hour of the GTA and all the responses so far have stated that "it is Mazda Canada’s policy to not allow their dealers to discount via email or fax and any dealer found to be doing so will face serious financial repercussions".
Sr. Member
Nov 17, 2013
551 posts
70 upvotes
WINNIPEG
does this tactic work when looking for a used vehicle at the dealerships or only on the "certified used" specially selected or only new vehicles?
Deal Expert
Aug 2, 2004
28534 posts
3913 upvotes
East Gwillimbury
vrredflag wrote:
Dec 1st, 2017 3:07 am
does this tactic work when looking for a used vehicle at the dealerships or only on the "certified used" specially selected or only new vehicles?
I doubt it would work on used vehicles. No two are alike and acquisition costs are different.
Jr. Member
Aug 30, 2015
129 posts
72 upvotes
Victoria, BC
+1 for this method.

Thanks to the suggestions in this thread I went ahead with this method for a new Subaru Forester. I created a single use email account and emailed (or web-form contacted) 14 dealers. I was very specific with my requirements and received 8 responses. Being 1 day before the end of the month I think I got exceptionally lucky with some quota a dealership must have been targeting.

At MSRP the dealer margin would be $2,466. I saved $1,988 vs MSRP, also got the $500 standard cash incentive and received $200 in free accessories.
Total time spent : 2 hours doing initial research, emails and responding.
Total time from first email to receiving the vehicle in person: 29.5 hours.


MRSP: $33,295
Advertised cash incentive: $500
PDI, Freight & Other fees: $2,245
Sales Tax: 12%
All-in price at MSRP: $39,245

Dealer Cost: $30,829
Advertised cash incentive: $500
PDI, Freight & Other fees: $2,245
Sales Tax: 12%
All-in price at dealer cost: $36,483

My Price: $37,257

My savings vs. MSRP: $1988
My savings vs. MSRP before tax: $1775

Dealer’s margin (tax removed): $691
Less dealer’s estimated costs (excluding indirect costs such as advertising, storage costs, cleaning, etc):
Tank of gas $75
Front and rear rubber mats ~$75 ($200 retail)
Transport via ferry to deliver to me $100
1 Employee’s time @ 8 hours to deliver to me $200
Member
May 5, 2006
212 posts
11 upvotes
Ajax
radeonboy wrote:
Nov 21st, 2017 11:20 pm
I found in my case this wasn't always the case.

The Sales Manager didn't want to entertain deals, didn't budge on price, but it depends on the luck of the draw who you ask, I found the Salesmen/Saleswoman were willing to negotiate. So YMMW
I only deal with sales managers when I first contact a dealership. If you're knowledgeable about the car ie. invoice price, finance/lease rates, incentives, etc. then they treat you a lot more seriously. Just arbitrarily phoning out of the blue asking for the best price won't get you far. Knowledge is a weapon, and the more you have the more you can leverage a better deal. I usually get $300 to $500 over invoice for both Toyota and Honda.
Member
May 5, 2006
212 posts
11 upvotes
Ajax
Gee wrote:
Dec 1st, 2017 3:26 am
I doubt it would work on used vehicles. No two are alike and acquisition costs are different.
Correct - this definitely won't work on used vehicles.

It will only work on new vehicles, because each dealership pays the same acquisition costs from the same manufacturer. The baseline is set.
Deal Addict
User avatar
Apr 12, 2007
2318 posts
151 upvotes
Mazda of Toronto
josh16 wrote:
Nov 29th, 2017 9:53 am
Has anyone tried this with Mazda dealers in the GTA recently? I have emailed 12 dealers within an hour of the GTA and all the responses so far have stated that "it is Mazda Canada’s policy to not allow their dealers to discount via email or fax and any dealer found to be doing so will face serious financial repercussions".
Yup...

No dealer should be quoting anything but MSRP by email under the new guidelines.. however a lot can be done over the phone.
kevboy67 wrote:
Nov 21st, 2017 9:45 pm
I did this a couple of months back when I was buying my CX-5 GT, I sent emails to 5 dealers, and got replies from (4) of them. The most forthright and active one in wanting my business was actually Murray Mazda out in Chilliwack. They agreed to the pricing I proposed using the info I had from Unhaggle and even gave me $1000 more on my trade in for going out there to do the deal ( I am in Langley ) so maybe because they are out further, they are willing to play ball in order to sell more vehicles. Anyway, negotiated everything over email, they checked out my trade when I got there, increased my trade value by $1000 over what they thought they could do, and was in + out in just over an hour.
Cough Cough... forwarding this to Mazda Canada.. cough cough...

Enjoy your CX-5.. :)
< The original ASK ME ANYTHING ABOUT BUYING A NEW MAZDA >

Serving the RFD membership base with Mazda's current incentives and promotions since 2007!

Jeff@Jeff-TheBiz.com
Newbie
Apr 27, 2014
31 posts
Calgary, AB
Hi RFD's:
In July I will be emailing several Ford Dealerships on getting the lowest price on a 2019 Mustang during Ford-Employee program.
Once I start getting responses, here is what I will reply back with:
Thank you for your proposal. I sincerely appreciate the effort that you have put in submitting such a comprehensive proposal.
I understand that you have spent considerable time and resources to come up with this proposal.
I am reviewing the whole proposal in detail, how-ever there's 2 fundamental issues.
Let me explain:
I've sent out emails to other Ford dealerships, waiting for their response, and that I have a set price in mind (witch is flexible).
In order for me to sign with (dealership name), I would need your price to better than what you quoted in your initial proposal.
If you would like to send me another quote, I will definitely look at it, its up to you.
Should I give my set price in mind or give what the lowest dealership has offered me?

Thanks
Member
Feb 25, 2015
342 posts
112 upvotes
ON
I wouldn't even say you have a set price. I'd simply say you are looking for the best OTR price and leave it at that.

Good luck and keep us posted!
Newbie
Apr 27, 2014
31 posts
Calgary, AB
Here's my opening email, not giving RFD's my specks on my 19 Mustang:
I understand that Ford Employee Pricing is going on, however there is of course still margin for haggling on top of that. I'm looking to get your lowest offer. Please include a break down of the car prices including document fees, A/C, PDI, TIRES and AMVIC (excluding GST) . If there are any incentive & rebates (national, regional and dealership) please include these offers separately including whether or not these specials are before or after taxes, along with financing rates & terms.
Please keep in-mind that I have the CarCostCanada report.

If your not interested in dealing with me over email, thank you for you time. I appreciate you reading my email.

Look forward to hearing from you
P.S. At this time I only want to be contacted by email, any phone calls will be politely told to email me. Please respect my wishes.
Deal Expert
Aug 22, 2011
22127 posts
8778 upvotes
Ottawa
hebrewhammer wrote:
May 21st, 2018 7:48 pm
Here's my opening email, not giving RFD's my specks on my 19 Mustang:
I understand that Ford Employee Pricing is going on, however there is of course still margin for haggling on top of that. I'm looking to get your lowest offer. Please include a break down of the car prices including document fees, A/C, PDI, TIRES and AMVIC (excluding GST) . If there are any incentive & rebates (national, regional and dealership) please include these offers separately including whether or not these specials are before or after taxes, along with financing rates & terms.
Please keep in-mind that I have the CarCostCanada report.

If your not interested in dealing with me over email, thank you for you time. I appreciate you reading my email.

Look forward to hearing from you
P.S. At this time I only want to be contacted by email, any phone calls will be politely told to email me. Please respect my wishes.
It's too easy with Ford.
I bought my Explorer via email also.

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