With all these pm bonanza's going on...I can only assume it'll be a matter of time before RFD get's on the evening news...and not in a good way mind you.

I can just see it now...

"With the recent surge of interest in sites such as Red Flag Deals...A whole new breed of conumers are being born. For the first time in History, Canadians have found banality in the philosophy of "the consumer is always right" and have begun to further push the envelope. Consumer awareness, aggressiveness, and readiness to push the consumer chains to the limit....blah blah blah" -announces the anchorperson

I have a feeling that soon-long gone will be the days of even 110% policies...rather a return to the straight 100% match (no price difference considered).