I just tried to get this deal at the Rogers store at Billings Bridge Mall in Ottawa.
The best that they could do was 25% off the regular price and modem rental. That comes out to $54.75 and it was only on a one year contract. No discount on activation or installation. Boo.
Also, it was the paltry 120GB/month data cap.
Time to try calling in and getting a useful CSR.