Thanks to the OP for finding this sale, but I can't help but laugh at people on this thread who are trying to justify these goods as a financially sound purchase.
If you really want to make a car comparison, you would need to compare a $150,000 Lamborghini to a $15,000 Honda Civic (compared to a $37 brand new name brand belt at The Bay versus a Farragamo belt at a 10x markup). There's not a person in the world who could make the argument that the Lamborghini provides a better value for the money.
Saying that, if you have money to burn, good for you. Just don't make the argument that this fancy belt is a savvy investment. :-)