I switched to Google for several reasons:
a) Yahoo and MSN were filled with ads and irrelevant information
b) Search engines such as metacrawler and altavista were too long to type out
c) The returned criteria for Google was much more accurate in terms of what I was searching for
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I'm pretty sure that their marketing strategy include some (if not all) of the above.
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Mar 8th, 2007 04:32 PM #1
Story behind Google's success??
Just curious how google got so BIG?? I mean there were/are others that do that same that they do.
Was it marketing, better product, management etc???
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Mar 8th, 2007 04:40 PM #2
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Mar 8th, 2007 05:32 PM #3
Look at their homepage. All it is is a search box, with a couple of links at the bottom. It's nice and clean, something that yahoo and msn weren't (and still aren't).
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Mar 8th, 2007 07:33 PM #4
other than those mentioned, how do they differentiate themselves when it comes to generating revenue?
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Mar 8th, 2007 07:38 PM #5
Sounds like homework.
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Mar 8th, 2007 07:40 PM #6
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Mar 8th, 2007 07:43 PM #7
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Mar 8th, 2007 07:44 PM #8Permanently Banned




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Go to http://www.wikipedia.org
Enter in GOOGLE.
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Mar 8th, 2007 08:19 PM #9
I used Excite before I switched to Google.
Open two windows. Open Excite in one, then go to the other and open Google. Excite's takes about 10+ seconds to load. Google is instantaneous.
That was literally the difference._______________
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Mar 8th, 2007 08:38 PM #10Member


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google
Google is full of ads....that's how some of the hits are when you search for something. It just not that obvious as the other search engines.
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Mar 8th, 2007 10:41 PM #11
hehehe, I knew someone was going to say that. Btw, I am done school.
Actually, just a bunch of us were talking about google and none of us could point out exactly what made them this big.
That is the first thing I did, but I am not convinced with their answer, especially under "Growth" and they were a relatively big even before the IPO and the price of IPO being $85 is a good indication of the strength of the company before IPO.
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Mar 9th, 2007 12:48 AM #12
1. Accuracy. Some people have noted that Google is very tech-centric. The results also include searches related to the definition of the world. Google is not affected by a webpage full of meta data like "wii ps2 ps3 xbox360 xbox" ,etc, etc trying to "climb" to #1.
2. The Google model of business. Lots written on this.
3. Innovation. Again, lots of articles on this.
4. The ever-changing google logo. Always a new one every day.
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Mar 9th, 2007 08:46 AM #13
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Mar 9th, 2007 12:54 PM #14
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Mar 9th, 2007 12:55 PM #15_______________
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