Tim Hortons food sucks. They serve the same stuff that can be found in your local grocery store.
The meat and cheeses taste like the pre-packaged MAPLE LEAF brand sliced deli meats and packaged cheeses. The chili is probably from Campbells. The breads are too soft and doughy. The donuts are too doughy. The coffee is crap. Still, millions eat there every day
I bet this product will fly off the shelves because it's something different for the HOR-NUTS to eat instead of sandwiches/donuts.