You always had to wait 30 mins, you could never break your order up unless you had more than 1 Tim Hortons account.
But the fact is still there - you get 8 coffees in 8 visits but only pay for 7. Say you're visiting Tims and you only ever buy a coffee for yourself, only 1 coffee per visit. Assuming you scan your card every time, Tims is going to be missing out on 12.5% of revenue from you - and assuming you use their app/a card linked to their app, nothing about that changes. From what I understand they are just going to be switching you to a worse rewards program if you never linked your rewards card to their app. Since their rewards program works best for them when you order more than 1 item in 1 order, I assume they are doing this to market more offers to you via the app, or maybe get you hooked on their other products. But I'm not sure. As someone who has always used the digital version of Tim's rewards, I don't really see how this move is going to do anything revenue-wise. Then again, I'm sure the CEO knows better than me