I'm not expecting gourmet food, but I'm still judging based on the category of restaurant.
Everyone thinks that McDumps has awful quality food, but they're one of the few that actually tends to limit their ingredients to a degree.
As an example, the only thing that has phosphates at McDonalds is their chicken strips. The rest of their chicken doesn't.
It's not totally fair to compare a restaurant with cooking facilities and one that doesn't though.
McDonalds is food first, bakery 2nd. Tim's is bakery first and food 2nd. Not that you'd know it with the amount of hilarious food they're trying to cram into everyone's face.
You think the food is bad at Tim's, go to Starbucks where they serve 3rd party ready made frozen sandwiches.
I don't understand Starbucks to begin with.
They actually have no cooking facilities. Tim's is only limited.
Who in their right mind eats anything from Starbucks?
I'll give them their coffee (which I think tastes burnt, but that's subjective) but their food?
It's damn near worse than Tim's....
I've never read the book, but the biggest complaint I heard was from the franchisees and cost.I do agree they were better when baked on the premises but as they got busier and busier it became impossible to keep up as baking fresh takes much longer leaving empty displays for over an hour during the day and entire shifts overnight pissing of customers (as per Ron Joyce's book). It was the franchisees who pushed for a solution.
The par baked crap was significantly more expensive than baking in house.
Which confuses the hell out of me since mass factory production should be cheaper than on premise baking.
As for empty shelves, that I can't comment on.
I mean... they had to get their foot in the door.The market share losses mostly comes from MCD giving coffee away or giving it at $1.00 and some bad publicity last year and has stopped as of last quarter.
But if you have a quality product that's still reasonably priced, you shouldn't be losing market share hand over fist.
Besides... the prevailing rumor is that McDonalds bought Tim's old coffee supplier.
Tim's decided to cheap out and use something substandard. McDonalds saw the opportunity and bought them.
I don't know if it's actually true, but it would explain a lot.
Not saying that an unrestricted survey would work but having a gated by purchase survey doesn't help anyone that doesn't actually patronize Tim's.In any event, here is your chance to tell them exactly what you think of their food and drinks and what they should do about it by taking the survey. If you don't like the food or drink just pass your receipt with confirmation code to someone in line so they can take advantage of it.
If I could have the donuts of 20 years ago, I'd totally go back. It's hard finding a good donut.
But I can't tell them that without having to buy their rings of disappointment today.
Even wasting what? $0.20? on a Timbit isn't worth it.
So the net result is basically everyone patting each other on the back instead of gathering useful feedback.