The truth about Daniel Wellington watches
The watch uses Citizen Miyota movement worth $5-$10 USD online. The actual founder, named Filip Tysander who went backpacking abroad (he's from Sweden) met a guy wearing a NATO (cheap nylon) strap with a Rolex, who's actually named Daniel Wellington. The real DW has no association with the company other than his name being used. The watch itself is assembled in Shenzen, China using movement/engine made in Japan. The design is nothing original as there are other 3rd party brands that uses the same minimalist look of a DW watch. Unfortunately, truth be told, DW is nothing but a fashion watch brand made for cheap (less than $15 my guess) and marked up to the sub $300 range, using hype and social media branding to sell to unknowing consumers. They are known to give away watches to bloggers and celebrities to hype up the brand, kind of like Dr. Dre Beats, as another example.
http://www.bloomberg.com/news/articles/ ... ap-watches
My personal opinion, DW watches are overpriced and all hype. You're essentially spending $250-$300 for the look and the look only. Do yourself a favor and buy a Seiko, or Citizen for the same price range.