What's the difference between FutureShop and Best Buy?
It's not like one sells higher end stuff and the other sells lower end stuff like Honda & Acura, Toyota & Lexus.
When BestBuy first came to Canada, it made sense to retain FutureShop for its brand equity as well as not make it seem like an American invasion. But now that it's been around for a while, wouldn't it make more sense to merge the stores...? At least keep the FS name but allow returns from FS at BB?