Whats with the price of Lay's BAKED chips?

[duckdown]

Just curious, because I do really enjoy these, but I can't notice they are at least an extra buck than the regular chips, and they come with much less overall grams in the bag..

Just curious why they're so much more expensive..

[hrmmm]

maybe the chips are healthier.

[D-Sisive]

either its really production cost or just a marketing gimmick to fool you into thinking its worth the extra buck

even if it is baked, dont consume it to often

[sportsfan99]

The baked chips have almost no fat.

[jayisthebest88]

probably more expensive to make,,

[duckdown]

less seasoning and no oil, how can they be more expensive though

[sportsfan99]

It takes more work to make the baked ones.Aslo not alot of people buy the baked ones for what ever reason.

[gilboman]

less seasoning and no oil, how can they be more expensive though

economies of scale?

[reflex]

they sure seem healthier..i'd eat them over other kinds of chips!

[duckdown]

they sure seem healthier..i'd eat them over other kinds of chips!

Yeah.. they're so nice and crispy too

[tlamm]

NOt enough sales to justify higher production.. So a smaller factory with less production capacity. Costs the same to run the factory, but less profit from it. Thus a higher price..

[weedb0y]

plus the fact that healthy=$$costlier marketing gimik!!

[DJXP]

pretty much the new craze is eat healthier. they figure they can charge more for it, and people will still buy it. i don't like them as much though, but that was predictable, because they are taking out the key ingredients that make it taste good to begin with

[Fobulous]

would gladly buy these if the costs were a bit lower. Regular chips are decently priced but as many of you noted quite unhealthy.

Every now and then chips are a nice little treat.

[quanta]

I love Baked Lays! Where are you guys even GETTING them?