Why are car commercials so awful?

Kasakato wrote: ↑

Jul 31st, 2016 10:35 pm

The fact you posted about it means it worked.

Worked in what sense? Making sure people remember NOT to buy their cars?

There is such a thing as negative mindshare.

board123 wrote: ↑

Aug 1st, 2016 3:02 pm

Worked in what sense? Making sure people remember NOT to buy their cars?

There is such a thing as negative mindshare.

Are 'annoying commercials' part of a consumers decision tree? The entire campaign is to raise awareness with millennials through a 360 campaign, theres a ton of social associated with matuer'er.

Cringe worthy but nonetheless: https://www.buzzfeed.com/chevycruzecana ... .mjqjnB8Qz

I have never met someone who avoids a car because its commercial is annoying. I have met people who do not consider Chevy because they are unaware of their current year lineup.

Kasakato wrote: ↑

Aug 1st, 2016 4:02 pm

Are 'annoying commercials' part of a consumers decision tree? The entire campaign is to raise awareness with millennials through a 360 campaign, theres a ton of social associated with matuer'er.

Cringe worthy but nonetheless: https://www.buzzfeed.com/chevycruzecana ... .mjqjnB8Qz

I have never met someone who avoids a car because its commercial is annoying. I have met people who do not consider Chevy because they are unaware of their current year lineup.

Actually the Chevy commercials have turned me off the brand ... oh and the mechanical problems also do.

Kasakato wrote: ↑

Aug 1st, 2016 4:02 pm

Are 'annoying commercials' part of a consumers decision tree? The entire campaign is to raise awareness with millennials through a 360 campaign, theres a ton of social associated with matuer'er.

Cringe worthy but nonetheless: https://www.buzzfeed.com/chevycruzecana ... .mjqjnB8Qz

I have never met someone who avoids a car because its commercial is annoying. I have met people who do not consider Chevy because they are unaware of their current year lineup.

Would anybody who avoids a car based on a commercial explicitly tell you about it?

board123 wrote: ↑

Aug 1st, 2016 3:02 pm

Worked in what sense? Making sure people remember NOT to buy their cars?

Advertising doesn't exist to sell products. It exists to keep advertisers employed. So, by claiming that someone remembering a commercial means it worked, they can keep those $$$$ coming in.

Jigsaw wrote: ↑

Aug 1st, 2016 12:11 pm

who remembers the "minivan man" commercial? all I remember is "do you know the minivan man? have you seen the minivan man", how does the rest of it go?

Oh yes, that's the representable example.

They need to bring back classics like this.

https://www.youtube.com/watch?v=vv9bkg2BN-Q

Now this is a great commercial.

https://www.youtube.com/watch?v=ELKDYJMWOGo

I really like Mercedes one, about cheating death. It was a good one.

What I miss out on not having a TV.

hagbard wrote: ↑

Aug 3rd, 2016 4:10 pm

What I miss out on not having a TV.

I watch ads on YouTube...

tk1000 wrote: ↑

Aug 3rd, 2016 4:19 pm

I watch ads on YouTube...

Did I sound disappointed?

hagbard wrote: ↑

Aug 3rd, 2016 4:22 pm

Did I sound disappointed?

yes

tk1000 wrote: ↑

Aug 3rd, 2016 4:27 pm

yes

I wasn't. But then, the commercials are usually better than the shows from what I recall.