Automotive

Why are car commercials so awful?

  • Last Updated:
  • Mar 20th, 2017 10:49 pm
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Deal Guru
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Nov 27, 2005
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Kasakato wrote:
Jul 31st, 2016 10:35 pm
The fact you posted about it means it worked.
Worked in what sense? Making sure people remember NOT to buy their cars?

There is such a thing as negative mindshare.
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Mar 25, 2005
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board123 wrote:
Aug 1st, 2016 3:02 pm
Worked in what sense? Making sure people remember NOT to buy their cars?

There is such a thing as negative mindshare.
Are 'annoying commercials' part of a consumers decision tree? The entire campaign is to raise awareness with millennials through a 360 campaign, theres a ton of social associated with matuer'er.

Cringe worthy but nonetheless: https://www.buzzfeed.com/chevycruzecana ... .mjqjnB8Qz

I have never met someone who avoids a car because its commercial is annoying. I have met people who do not consider Chevy because they are unaware of their current year lineup.
[OP]
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Apr 29, 2016
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Kasakato wrote:
Aug 1st, 2016 4:02 pm
Are 'annoying commercials' part of a consumers decision tree? The entire campaign is to raise awareness with millennials through a 360 campaign, theres a ton of social associated with matuer'er.

Cringe worthy but nonetheless: https://www.buzzfeed.com/chevycruzecana ... .mjqjnB8Qz

I have never met someone who avoids a car because its commercial is annoying. I have met people who do not consider Chevy because they are unaware of their current year lineup.
Actually the Chevy commercials have turned me off the brand ... oh and the mechanical problems also do.
Deal Guru
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Nov 27, 2005
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Kasakato wrote:
Aug 1st, 2016 4:02 pm
Are 'annoying commercials' part of a consumers decision tree? The entire campaign is to raise awareness with millennials through a 360 campaign, theres a ton of social associated with matuer'er.

Cringe worthy but nonetheless: https://www.buzzfeed.com/chevycruzecana ... .mjqjnB8Qz

I have never met someone who avoids a car because its commercial is annoying. I have met people who do not consider Chevy because they are unaware of their current year lineup.
Would anybody who avoids a car based on a commercial explicitly tell you about it?
Deal Addict
Feb 9, 2008
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board123 wrote:
Aug 1st, 2016 3:02 pm
Worked in what sense? Making sure people remember NOT to buy their cars?
Advertising doesn't exist to sell products. It exists to keep advertisers employed. So, by claiming that someone remembering a commercial means it worked, they can keep those $$$$ coming in.
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Mar 5, 2015
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Calgary, AB
Jigsaw wrote:
Aug 1st, 2016 12:11 pm
who remembers the "minivan man" commercial? all I remember is "do you know the minivan man? have you seen the minivan man", how does the rest of it go?
Oh yes, that's the representable example. :D
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Jul 27, 2016
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Toronto, ON
I really like Mercedes one, about cheating death. It was a good one.
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Fernando Po
What I miss out on not having a TV.
"On some great and glorious day the plain folks of the land will reach their heart's desire at last and the White House will be adorned by a downright moron.” -HL Mencken
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GTHA
hagbard wrote:
Aug 3rd, 2016 4:10 pm
What I miss out on not having a TV.
I watch ads on YouTube... :o
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tk1000 wrote:
Aug 3rd, 2016 4:19 pm
I watch ads on YouTube... :o
Did I sound disappointed?
"On some great and glorious day the plain folks of the land will reach their heart's desire at last and the White House will be adorned by a downright moron.” -HL Mencken
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tk1000 wrote:
Aug 3rd, 2016 4:27 pm
yes :razz:
I wasn't. But then, the commercials are usually better than the shows from what I recall.
"On some great and glorious day the plain folks of the land will reach their heart's desire at last and the White House will be adorned by a downright moron.” -HL Mencken

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