Shopping Discussion

"you save" style pricing advertising

  • Last Updated:
  • Jun 6th, 2015 4:37 am
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Member
Mar 13, 2012
385 posts
221 upvotes
OTTAWA

"you save" style pricing advertising

this trend has to stop - retail items listed at standard price but comparing to a supposed price, which is actually fake and super-inflated, and the tag reads ...you save xx... this is everywhere. its total bs though. you save compared to what? its just the standard price! what is this number they come up with, the max anyone should be willing to pay for it? it just makes shopping more time-consuming and annoying. its all over amazon and hell just everywhere online. bad marketing. bad.
3 replies
Sr. Member
User avatar
Apr 13, 2010
659 posts
424 upvotes
Napanee, ON
It works, apparently. Some people don't do their research.

The idea of "saving" is already stretched for real sales (where it really is less than the regular price). People buy stuff on sale that they never would have bought otherwise and say they saved money, when really, the spent more than they would have if it wasn't on sale because they simply would not have bought it. In reality, they were just willing to spend the sale amount and not willing to spend the full price. And that's cool, but call it what it is. There is no savings going on unless it's something you would have bought anyway (e.g. toilet paper).
Gabe of Gabe's Hacks
Deal Guru
Mar 14, 2005
13811 posts
2516 upvotes
Merchandise have a suggested retail price that the manufacturer puts out there. Then there is the sale price. Thus, "you save $__".

If a store always sells a product at a certain "sale" price, and has a fake regular price, then someone should contact the Competition Bureau to report the misleading advertising.

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