Zoomer is know to inflate phone price to lock you in for 2 years.
This is how Rogers makes the money.
You can get the huawei P20 Lite and sell it for $150 - $200 to lower your Pixel 3 price,
Public Mobile $37 5GB, $13 250MB, 2x $8 50min/50text, Fido $10 4GB data only plan,
Zoomer $36 loyalty 4GB plan, $0 FPL home phone